Energetic Category Performance Specialist

4 weeks ago


Sydney, New South Wales, Australia Red Bull Full time

At Red Bull, we're driven by a passion for innovation and a relentless pursuit of excellence. Our company has always been guided by an entrepreneurial mindset, which fuels our approach to work and the environment we create.

About Us

Since the 1980s, Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink, launching a completely new product category. This spirit of innovation continues to drive us today.

Job Description

We're seeking an Energetic Category Performance Specialist to join our team in [Location]. As a key member of our category team, you'll be responsible for driving aligned category growth strategies and best-in-class in-store execution across the region.

Key Responsibilities:
  • Develop and maintain a detailed monthly reporting and dashboard suite, consulting with area teams and global stakeholders to ensure alignment.
  • Analyze available data to identify trends, performance challenges, and market-specific opportunity areas.
  • Work closely with Brand, Trade Marketing, and Key Account teams in post-implementation reviews of Red Bull and category-led initiatives.
  • Maintain regional best practices libraries and support markets in collating examples.
  • Drive Think Shopper Lead Category agenda through our Global Category Vision and provide viable category strategies to the region.
  • Support regional Category and Key Account teams in preparing customer-facing and internal planning decks.
  • Review and assist markets in developing relevant Consumer Activation Programs aligned to sales and marketing strategies.

This role requires a strong analytical skillset, with the ability to draw conclusions from data and communicate insights effectively. You'll have excellent Excel and PowerPoint skills, with experience working with third-party data platforms such as Circana, Nielsen, or Euromonitor preferred.

About the Role

This is a full-time position, with travel expected at 20-30% of the time. We offer a competitive salary of $85,000 - $110,000 per annum, commensurate with experience.

Requirements:
  • Minimum 2+ years' experience within FMCG
  • Advanced Excel and strong PowerPoint skills
  • Previous experience with third-party data platforms (Circana, Nielsen, Euromonitor, etc.)
  • Strong planning and project management competencies


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