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Data Driven Decision Maker
2 weeks ago
The Role
We are seeking a Marketing Data Insights Specialist to scale marketing impact and support business development, sales, and product functions through data-driven insights.
The Opportunity
This is a permanent Sydney-based opportunity for someone passionate about analytics, platforms, and operational efficiency—bringing clarity to complexity and driving smarter business outcomes.
Key Responsibilities:
- Create and maintain Salesforce reports for stakeholders including BDMs, senior leaders, and board executives.
- Manage the integrity and integration of marketing data between Salesforce and Mailchimp, including unsubscribe workflows and audience hygiene.
- Deliver ongoing data analytics and insights across marketing channels—email, website, and social media.
- Drive daily updates and content refreshes across digital platforms including the corporate website and news/insights portals.
- Collaborate with external data providers and internal ops teams to ensure completeness and accuracy of adviser and client data.
- Support platform analytics and maintain rebate databases to support product decision-making.
- Lead regular performance reporting across digital, media, and email channels to identify trends and opportunities.
Requirements:
- Data- and marketing-savvy analyst with working knowledge of Salesforce and Google Analytics.
- Experience in the financial services industry (fund or wealth management) would be advantageous.
- Experience using Wordpress and Mailchimp is an advantage.
- Natural problem-solver who can think creatively and apply structured approaches to resolving data challenges.
- Comfortable with both autonomy and teamwork—able to take initiative while following direction when needed.
- Strong Excel skills and familiarity with connectors like XL-Connector and platforms like YouTube, LinkedIn, and Podbean.
