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Experience Strategist
2 weeks ago
We're transforming the guest experience by fostering a culture of innovation and customer-centricity.
About the Role- The Senior Experience Strategist will drive brand consistency across the Member Journey.
- This involves developing and implementing an experience strategy aligned with our brand positioning and value proposition.
Key Responsibilities:
- Identify critical experience moments and develop initiatives to enhance loyalty, advocacy, and Customer Lifetime Value.
- Establish and govern experience standards, principles, and measurement frameworks for brand consistency.
- Define and monitor key metrics that correlate with commercial outcomes and maintain dashboards for organisational accountability.
- Collaborate with Insights teams to capture and analyse Member sentiment, translating findings into actionable recommendations.