Retention Marketing Specialist

12 hours ago


Shire of East Gippsland, Australia beBeeRetention Full time $90,000 - $115,000
Job Opportunity

Gain a competitive edge in user retention with our comprehensive campaigns. Key responsibilities include:

  • Developing targeted retention strategies based on user behavior, segmentation, and journey mapping.
  • Mapped customer journeys to identify key touchpoints.
  • Monitor campaign performance through metrics such as Orders/Buyer, Repurchase Rates, Open Rates, Click Rates, Inbox Delivery, etc.
  • Plan and execute CRM and Loyalty campaigns to meet customer service and retention KPIs.

Required Skills:

  • Marketing channels expertise including SMS, Email, push notifications, and retargeting.
  • Microsoft Excel and Google Analytics proficiency.
  • Experience with marketing automation tools like Adobe Campaign, Responsys, Webengage, Blueshift, Clevertap, etc.
  • Multi-channel marketing campaign management experience.
  • Strong quantitative skills and data analysis abilities.
  • CRM knowledge and data interpretation skills.

Work Experience: 2-5 years of hands-on retention marketing experience.

Skills: Excellent communication, coordination, and relationship management skills.



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