Marketing Specialist

6 days ago

East Perth, Australia Western Australian Cricket Association (WACA) Full time

At WA Cricket and Perth Scorchers, we're all about creating unforgettable experiences for our fans, members and visitors. We're on the hunt for a vibrant and proactive **Marketing Specialist**to join our dynamic team and help us hit our strategic goals out of the park.

You'll be the heartbeat of our marketing operations, working closely with the Marketing Manager to bring our ambitious plans to life. You'll be the go-to person, ensuring smooth communication and seamless execution of our marketing initiatives between the marketing team and various stakeholders.

**About the role**
- Plan and deliver targeted marketing campaigns to grow membership, fan engagement and WACA Ground attendance.
- Design and optimise customer journeys from awareness to acquisition, collaborating on retention strategies.
- Use data and marketing tech tools to refine campaigns and track performance.
- Coordinate with Communications, Partnerships and Digital teams for aligned campaign delivery.
- Create engaging content and marketing materials in collaboration with the Digital team.
- Manage marketing admin, reporting, budgeting and campaign tracking.
- Lead the Merchandise Program, including stock management, promotion and reporting.
- Represent WA Cricket and the Perth Scorchers at events and assist with event delivery as needed.

**Who we are looking for**

Degree or qualification in Marketing, Communications, Journalism or another relevant field
- 4+ years marketing experience
- Experience in multi-channel marketing strategy and campaign execution
- High attention to detail with ability to proofread and copywrite engaging, on-brand content
- Ability to translate recent marketing and consumer trends to into targeted content for new and existing customers
- Innovative thinker with a demonstrated ability to develop and deliver above and below the line marketing plans
- Strong project management and administration skills
- Strong interpersonal and communication skills with ability to build and maintain effective relationships
- Able to work to deadlines and communicate effectively while maintaining a flexible approach and contributing to a team environment

**The perks**

Our people benefits include Membership passes to all cricket games at the WACA Ground and at Optus Stadium, onsite gym access, Birthday Leave, salary packaging, employee recognition program, discounts on cricket merchandise, corporate health insurance discount, corporate partner discount, flexible work arrangements and professional development opportunities.

**A little bit about us**

At WA Cricket we aim to be leaders in Australian sport and pride ourselves on developing inspiring players, creating a fun and inclusive community and delivering social outcomes through cricket. The iconic WACA Ground is home to the Perth Scorchers, WA Men’s and Women’s Teams and the WA Cricket Foundation.

**Our Culture**

We are committed to providing a safe environment for children across Australian Cricket, and we also offer a flexible work environment for all employees. We measure ourselves on our behaviours of Excellence, Collaboration, Inclusion and Celebration.

**Sound like you?**

Please submit your resume and cover letter outlining your relevant experience by** 23 May 2025.**
- We require all applicants to undergo background checks and screening prior to or during any appointments._

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