Digital Media Specialist
4 weeks ago
Seamless Delivery of Digital Excellence: A Role for the Ambitious
About PHD Melbourne
We're a leading agency driving innovative solutions in the digital landscape. Our clients expect bold ideas and meticulous execution, making us the perfect partner to shape their online presence.
Salary Range:
$90,000 - $120,000 per annum, depending on experience
Job Description:
We're seeking a skilled Digital Media Specialist to join our team in Melbourne. As a key member, you'll be responsible for delivering high-quality digital campaigns that drive results. Your expertise will be crucial in developing effective strategies, executing flawless implementation, and analysing campaign performance.
Your Key Responsibilities:
- Digital benchmarking: Develop and maintain benchmarking documents, collaborating with the team to ensure seamless planning and execution
- Tagging: Understand and enforce reporting requirements, reinforcing naming conventions for DCM tags to structure reporting effectively. Implement Adobe Audience Manager (DMP) tags, creating processes for UTM tagging setup
- Reporting: Provide insights and optimise digital campaigns for improved performance
- Digital set-up: Lead the implementation of viewability and brand safety requirements for various digital formats. Create pixels and collaborate with key contacts for management and troubleshooting
- Digital offerings: Stay knowledgeable about key digital media platforms and offerings
- Digital tools: Proficiently use DCM, DV360, FB ads manager, TTD, MOAT, Nielsen Ad Ratings, Google Analytics, and AdWords (Paid Search)
About You:
- 1+ years of relevant media experience
- Exceptional attention to detail
- Strong mathematical skills and excellent literacy
- Strong verbal and written communication skills
- Planning, organisational, and prioritisation skills
- Able to work effectively as part of a team, both internally and externally
- Committed to training and mentoring team members
- Takes ownership of behaviour and integrity of work
- Proactive and problem-solving abilities
About Everything Else:
As a member of our team, you can expect:
- Access to top-tier clients and complex business challenges
- Ongoing development through our mixed learning approach
- The tools, equipment, and mentors you need to succeed in your role
- An organisation that values diversity, supports charities, and promotes environmental initiatives
- A bright, open-plan office with flexible working arrangements
- Frequent social events, including an annual ski trip
- Access to Employee Assistance Programs for mental health support
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