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Digital Media Specialist

1 month ago

Melbourne, Victoria, Australia PHD Full time

Experience the excitement of working with one of Australia's most innovative digital clients, offering a range of complex business challenges.

About the Role

A great opportunity to join PHD Melbourne and contribute to delivering strong business results through media. This role involves owning and updating benchmarking documents, planning and implementing Measurement Plans, and providing insights and optimizations for digital campaigns.

Your Day-to-Day
  • Digital benchmarking: Developing and maintaining benchmarking documents and assisting in planning to populate Measurement Plans as needed.
  • Tagging: Ensuring accurate tagging and setup of Adobe Audience Manager (DMP) tags, including QA, organisation, and implementation of UTM tagging.
  • Reporting: Providing expert analysis and recommendations for digital campaigns, focusing on insights and optimisation opportunities.
  • Digital set-up: Understanding viewability and brand safety requirements, implementing pixel creation, and collaborating with key contacts for troubleshooting.
  • Additional responsibilities:
  • Digital offerings: Staying up-to-date on key digital media platforms and offerings.
  • Digital tools: Proficient understanding of DCM, DV360, FB ads manager, TTD, MOAT, Nielsen Ad Ratings, Google Analytics, AdWords (Paid Search).
  • Training and assessments: Commitment to passing Facebook/Google/MFA trainings and assessments.
About You
  • 1+ years relevant media experience.
  • Exceptional attention to detail and strong mathematical skills.
  • Excellent literacy and communication skills, both verbal and written.
  • Strong planning, organisational, and prioritisation skills.
  • Ability to work effectively as part of a team, internally and externally.
  • Commitment to training and mentoring team members.
  • Takes ownership for behaviour and integrity of work.
  • Proactivity and problem-solving skills.
About Everything Else

In joining PHD, you'll enjoy access to top-tier clients and complex business challenges, continuous development through our mixed learning approach, and a fully supported flexible working environment.

The estimated salary for this role is around $90,000 - $110,000 per annum, depending on experience and qualifications. With a bright, open-plan office and dog-friendly environment, you'll find PHD to be an exciting and supportive place to grow your career.