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B2B Growth Marketing Strategist

2 months ago


Sydney, New South Wales, Australia Aspirante Full time
About the Role

We are seeking a highly skilled B2B Growth Marketing Strategist to join our team at Aspirante. As a key member of our marketing department, you will be responsible for developing and executing growth-oriented demand-generation strategies that drive revenue and expand our global presence.

Key Responsibilities
  • Develop and execute comprehensive demand-generation strategies that align with our company goals and objectives.
  • Collaborate with our sales team, content marketing, and marketing operations to create and execute full-funnel growth-focused campaigns.
  • Design and implement paid and organic campaigns that span across content marketing, in-person and digital events, paid advertising, email marketing, partnerships, and sponsorships.
  • Translate marketing objectives into clear demand-generation strategies and provide recommendations for optimizing our marketing technology stack.
  • Measure and analyze the performance and ROI of marketing campaigns and provide actionable insights to our executive leadership team.
Requirements
  • 5+ years of experience in demand generation with B2B advertising or marketing technology companies (SaaS).
  • Strong analytical skills, specifically around program measurement and ROI.
  • Expertise in inbound and account-based marketing tactics.
  • Strong working knowledge of advertising platforms like Google Ads, Facebook, and LinkedIn.
  • Ability to translate findings from Google Analytics and HubSpot into actionable takeaways.
  • Growth mindset/commitment to continuously improve and raise the bar of your work.
  • Comfortable working with customers, prospects, and internal SMEs on partnered events and campaigns.
  • Ability to take ownership and deliver results in a fast-paced, dynamic environment.
About Aspirante

Aspirante is a Technology SaaS organization that provides solutions specifically designed for small to medium-sized businesses. Our market-leading product connects the dots between project management, project financials, and project analytics, enabling higher project profitability. We are poised for rapid global expansion and are seeking talented individuals to join our team.