Growth Marketing Strategist

3 weeks ago

Sydney, New South Wales, Australia ReadyTech Full time
About the Role

We are seeking a highly skilled Growth Marketing Manager to join our team at ReadyTech. As a key member of our marketing team, you will be responsible for developing and executing our acquisition marketing strategy and processes, building tailored prospect journeys, and contributing to the development of an integrated and scalable go-to-market strategy.

Key Responsibilities
  • Own the development and execution of acquisition marketing campaigns and account-based marketing programs across digital and traditional channels for both SME and Enterprise markets that drive conversion.
  • Maintain strong lead processes, tracking metrics and pipeline operations including, but not limited to, lead scoring, reporting touchpoints and sales cycle touchpoints.
  • Optimise marketing automation, CRM and Google Analytics processes to track and manage leads and overall campaign effectiveness.
  • Identify opportunities for new and different segmentation criteria based on audience behaviours and persona characteristics.
  • Track, measure and report on campaign activities and performance, including identifying opportunities to improve and scale in real-time.
  • Frequently analyse automation results to optimise our efforts and drive higher conversion from open/click-through to acquisition and retention.
  • Work closely with the wider marketing team to ensure all initiatives meet broader CX, brand and marketing team objectives.
Requirements
  • Pragmatic, data-driven approach to campaign development and a strong understanding of the marketing funnel and conversion optimisation.
  • Outstanding analytical and reporting skills, working with complex datasets to understand performance, optimise campaigns, drive decision-making, and measure outcomes.
  • Demonstrated experience utilising and optimising marketing automation tools including CRM, Google Ads, Google Analytics and paid social.
  • Minimum 4-6 years' experience in B2B marketing, ideally within the technology or education sector.
  • Track record of creating successful lead gen and/or go-to-market campaigns.
  • Strong experience collaborating across technical and non-technical teams.
About ReadyTech

ReadyTech is a leading provider of mission-critical software that empowers communities to thrive. We are committed to seeing things through each other's eyes and invest deeply in relationships by offering positivity, fairness and empathy in every interaction. We are proud to be an equal opportunity employer that celebrates our diversity of race, beliefs, sexual orientations, gender identities, age, disability status, marital status and more - so that every single one of us can feel like we belong.

We are an ASX-listed company with a strong track record of sustainable growth and a significant number of long-term customers. We offer a dynamic and inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star – the communities we serve, and society at large.

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