Product Marketing Expert

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $150,000
Role Overview

Marketing Storyteller

As a marketing storyteller, you will be responsible for positioning our company so clearly and compellingly that our customers not only understand what we do but feel why we lead the category. You'll turn product capabilities into stories people can't ignore, launch features that land with impact, and make sure our value is obvious at every touchpoint.

Key Responsibilities
  • You'll be the bridge between product, growth, and market - shaping the narratives, launches, and insights that drive adoption and retention.
  • Develop and execute product positioning and messaging that makes us the obvious choice in our category.
  • Own go-to-market strategies for new features and initiatives, from strategy to execution.
  • Use customer, competitive, and market insights to shape campaigns that deliver measurable impact.
  • Be the voice of the customer - bringing insights from research, feedback, and data to influence product and marketing decisions.
  • Make our product story irresistible across every channel - website, app store, in-app, email, paid, social, sales.
  • Partner with product, growth, brand, and sales to ensure every launch is aligned, targeted, and high-performing.
  • Track, analyse, and optimise launch performance to continuously raise the bar.
  • Equip GTM teams with the tools and narratives to win customers and drive adoption.
What We're Looking For
  • 5+ years in product marketing, ideally in high-growth SaaS or consumer tech.
  • Track record of successful go-to-market launches - from defining the narrative to delivering results.
  • Sharp positioning and messaging skills - you can turn a feature list into a story people care about.
  • CUSTOMER INSIGHT OBSESSION - you know how to gather, interpret, and act on feedback, data, and market trends.
  • CHANNEL FLUENCY - you understand how messaging flexes across website, app store, in-app, lifecycle, paid, social, and sales.
  • COLLABORATIVE MINDSET - you work seamlessly with product, brand, and growth to align strategy and execution.
  • DATA-DRIVEN APPROACH - you measure impact, learn fast, and optimise relentlessly.
What We Offer
  • We hold a high bar and move with intent.
  • You'll get the clarity, trust, and ownership to meet it - and a team that pushes to do the best work of our lives.
  • We back that with:
    • Equity & ownership: We're building something massive, and we want you to share in the upside.
    • Competitive salary & growth path: As we grow, your role and compensation grow with it - no glass ceilings here.
    • Generous paid time off: At least 20 days fully disconnect each year, with a flexible policy beyond that.
    • Parental leave that grows with you: 12 to 26 weeks full pay, based on tenure.
    • Free food: Enjoy daily breakfast and lunch at some of our offices, plus an always-stocked snack bar.

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