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Product Marketing Manager Position
2 weeks ago
Product Marketing Professional
">We are seeking a seasoned product marketing expert to join our growing team. As the successful candidate, you will play a pivotal role in defining and communicating our brand story.
">- Key Responsibilities:
- Develop compelling positioning and messaging frameworks to articulate the benefits of our platform across various channels.
- Work closely with the product team to translate technical features into customer benefits and persuasive marketing narratives.
- Maintain a deep understanding of the competitive landscape, particularly regarding competitors like Square, Lightspeed, and Toast, and ensure our platform is positioned effectively.
Go-to-Market (GTM) & Product Launches
- Manage GTM for new feature releases and product updates.
- Collaborate with marketing, product, and sales teams to ensure a coordinated approach to market entry.
- Develop launch plans, including key messaging, positioning, and content assets, to drive awareness and adoption.
- Track industry trends, customer feedback, and competitor activity to help refine and improve GTM strategies.
Sales and Customer Enablement
- Work with sales teams to develop messaging, battle cards, and FAQs to aid in positioning our platform effectively.
- Provide input for sales collateral, presentations, and website content to ensure consistent messaging across all customer touchpoints.
- Conduct internal product training for marketing and sales teams to ensure alignment on our platform's benefits and key differentiators.
- Be the expert on industry trends, customer pain points, and competitive dynamics to inform product positioning.
- Gather and amplify customer research before, during, and after launch to shape how we position our platform and identify opportunities for improvement.
- Engage with customers to see how they use our platform in their venue, gathering insights to refine messaging, drive adoption, and enhance the product.
Required Skills and Qualifications
- 5+ years of experience in product marketing, GTM, or B2B SaaS marketing.
- Proven ability to develop compelling product positioning and messaging for B2B SaaS solutions.
- Capable of gathering and interpreting data and insights to guide planning and decision-making.
- Experience in competitive analysis and market segmentation with a track record of launching new products successfully.
- Strong collaboration skills with experience partnering sales and product teams.
- Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear, persuasive messaging.
Benefits
- A fast-paced, innovative, and collaborative work environment.
- Competitive salary and performance-based incentives.
- Professional development opportunities and access to industry events.
