Drive Marketing Success with Precision

1 week ago

Sydney, New South Wales, Australia beBeeDataScientist Full time US$150,000 - US$200,000

At Binance, we are on a mission to develop and optimise cutting-edge algorithmic models that drive marketing efficiency and conversion rates. We are seeking a talented Data Scientist, Market Growth Lifecycle to join our team and contribute to the development of precision marketing models.

About the Role

You will be responsible for developing core algorithm models in marketing scenarios, including user behaviour prediction, profiling, ROI estimation, and traffic allocation strategies. You will design and build models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioural data, and business objectives.

Responsibilities:

  • Develop and optimise core algorithm models in marketing scenarios to improve marketing efficiency and conversion rates.
  • Build precision marketing models based on user profiles, real-time behavioural data, and business objectives.
  • Design and implement data-driven algorithm strategies for user lifecycle management to optimise user growth and operational performance.
  • Validate and optimise models through A/B testing, causal inference, and attribution analysis.
  • Collaborate with cross-functional teams to drive the implementation of algorithms in marketing systems.

Requirements:

  • Minimum 3 years of experience in related fields, with a strong foundation in algorithms and programming.
  • Masters Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
  • Proficient in at least one programming language such as Python, Scala, or Java.
  • Familiar with big data processing frameworks like Hadoop, Spark, or Flink.
  • Strong understanding of machine learning algorithms and commonly used models in marketing scenarios.
  • Familiar with SQL/Hive and experienced in large-scale data cleaning, feature engineering, and model tuning.
  • Deep understanding of user growth, ad placement, and e-commerce marketing scenarios.
  • Clear logical thinking, ability to work independently, and strong collaboration and communication skills.

Why Join Us

We offer a competitive salary and company benefits. You will collaborate with world-class talent in a global organisation with a flat structure. You will shape the future with us.

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