Global Brand Strategy Director

3 days ago

Sydney, New South Wales, Australia beBeeBrandLeader Full time
Job Description

We are seeking a visionary leader to spearhead the evolution of our brand platform. As the guardian of long-term brand equity, you will drive sustainable, profitable growth while inspiring both internal stakeholders and global audiences.

This is a pivotal opportunity to influence how the world experiences an industry-leading name, across every touchpoint, every journey, and every story told. You'll work at the intersection of creativity, commerce, and culture, helping define what this brand stands for in the hearts and minds of millions.

Key Responsibilities:

  • Lead the development and execution of a future-fit, globally resonant brand strategy.
  • Translate the brand vision into clear, actionable frameworks across marketing, customer experience, and internal culture.
  • Ensure consistent positioning that is culturally relevant and commercially impactful.

Brand Performance & Insights:

Own brand health tracking and measurement, turning insights into opportunities.Report regularly to senior stakeholders, offering strategic recommendations to build brand equity and market perception.

Cross-Functional Integration:

Collaborate with marketing, customer experience, HR, and product teams to embed brand principles throughout the business.Champion brand-led thinking across all facets of the organisation.

Governance & Consistency:

Establish a modern, agile brand governance model.Ensure consistent, high-quality brand expression across channels, platforms, and geographies.

Agency & Partner Management:

Lead relationships with global and regional creative partners.Drive best-in-class brand work that delivers both creative excellence and business results.

Leadership & Advocacy:

Act as a senior brand ambassador within the organisation.Mentor and inspire teams to drive brand excellence with creativity, discipline, and passion.

Requirements:

  • 10+ years' experience in brand management or strategic marketing, with at least 3 years in a senior leadership role in a multinational environment.
  • Bachelor's degree in Marketing, Business, Communications or related field; advanced brand or strategy training a plus.
  • Demonstrated success building and evolving global brands with measurable impact.
  • A strategic thinker with creative flair and commercial focus.

What We Offer:

A 6 figure tax-free salary.Brilliant benefits.Full relocation.

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