Lifecycle Growth Strategist

1 week ago

Sydney, New South Wales, Australia beBeeCreative Full time $110,000 - $140,000
Creative Leader Opportunity

We're seeking a visionary Creative Lead to shape our lifecycle growth and customer journey.

As part of our team, you'll lead a cross-functional group of designers and copywriters, collaborating with marketing, product, data, and engineering partners. Your work will span high-volume campaigns, in-app messaging, and other touchpoints, all crafted to inspire action, spark connection, and deepen engagement.

About the Role

You'll be responsible for translating lifecycle marketing goals into clear briefs and standout creative. This includes owning the development of our lifecycle campaigns from idea to execution, shaping our brand identity through compelling storytelling and craft, and leading, mentoring, and inspiring a multidisciplinary creative team.

Key Responsibilities
  • Lead Lifecycle Campaigns: Drive creative strategy and vision for Canva's lifecycle campaigns.
  • Creative Strategy & Vision: Develop effective, high-volume campaigns that balance brand and performance.
  • Team Culture & Leadership: Foster a culture of creativity, collaboration, and growth within your team.
  • Design, Storytelling & Performance: Bring our brand to life through engaging storytelling and design.
What We're Looking For
  • A proven track record of success in creative leadership roles, particularly in lifecycle or CRM marketing.
  • Experience managing and mentoring creative teams, with a focus on innovation and growth.
  • A deep understanding of customer journeys, audience segmentation, and personalisation.
  • Success in working across channels, including email, in-app, and push notifications.

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