Marketing Strategist

3 weeks ago

Sydney, New South Wales, Australia William Buck Nsw Full time

At William Buck NSW, we're seeking a Marketing Strategist to join our dynamic team. As a key member of our marketing and business development team, you'll play a crucial role in driving business growth through multi-channel marketing efforts.

Key Responsibilities:

  • Brand Governance: Ensure William Buck's branding is consistently represented across all channels, events, and partnerships.
  • Sponsorship and Partnership Marketing: Develop and execute sponsorship strategies, working closely with key partners to amplify our brand's visibility and drive business development opportunities.

Market Research: Conduct research to understand specific sectors within your portfolio and develop targeted strategies to reach audiences effectively.

Marketing Campaigns: Develop and execute end-to-end campaigns, from building prospect lists and creating content to channel selection and event execution.

Content Strategy: Work with industry experts to raise their profiles through engaging content and media opportunities.

Data Analytics: Dive into data to measure campaign effectiveness, report on performance, and ensure sponsorship initiatives meet ROI and business targets.

Mentorship: Support and mentor junior team members, helping them grow their skills while managing workflow to meet deadlines.

Requirements:

  • A passion for professional services marketing, with the ability to identify and maximize brand development opportunities.
  • A deep understanding of brand identity and narrative, with an eye for detail in maintaining consistency across all touchpoints.
  • The ability to pivot between marketing disciplines, including content creation, digital campaigns, sponsorship management, and event coordination.
  • Strong leadership skills to inspire internal teams and external partners.
  • Commercial acumen, with the ability to assess sponsorship value and deliver measurable results.

Skills and Expertise:

  • 4+ years' experience in marketing, communication, or PR.
  • Tertiary qualifications in marketing, public relations, communications, or an equivalent field.
  • Proven expertise in sponsorship marketing and strong relationship-building skills.
  • Superior communication and content creation skills, with a strong attention to detail.
  • Excellent organisational skills and the ability to manage multiple projects and deadlines.
  • Proficiency with marketing tools such as Marketo, Microsoft Office, Canva, Adobe InDesign, and Adobe Photoshop.

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