Chief Customer Journey Architect

20 hours ago

Sydney, New South Wales, Australia beBeeAudience Full time $142,400 - $194,800
Digital Audience Strategy Director

The role of the Digital Audience Strategy Director involves shaping a cohesive and compelling journey across web and email channels to drive audience growth and achieve business objectives.


Key Responsibilities:
  • Develop and execute an integrated strategic vision for web and email programs to drive audience growth and meet business goals.
  • Oversee the ANZ website, ensuring it aligns with global brand consistency while delivering exceptional local relevance and performance.
  • Design the overarching ANZ email marketing strategy, defining audience segmentation, lifecycle communications, and nurture programs.
  • Pursue audience growth by establishing best practices for search engines and new AI-powered platforms.
  • Collaborate on experimentation and A/B testing programs across web and email to continuously improve conversion rates and performance.
  • Conduct user experience research to uncover deep user insights that inform design decisions and identify new opportunities for growth.
  • Mentor a team of marketing professionals, fostering a culture of innovation and excellence.

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