Chief Customer Journey Architect

4 days ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $100,000 - $120,000
Job Opportunity

The Digital Marketing Specialist will work closely with the Funnel Optimisation Marketing Manager to enhance conversion rates for personal loan and car loan applicants.

Key Responsibilities
  • Enhance customer messaging throughout the loan application journey, including personalized email nurture sequences and in-app prompts.
  • Implement abandonment recovery tactics by coordinating outreach efforts to re-engage prospects who have dropped off during the application process.
  • Maintain daily, weekly, and monthly funnel performance metrics, compiling data to identify trends and opportunities for optimization.
  • Support the development and execution of a funnel optimisation roadmap.
  • Design and coordinate A/B tests across application flows, assisting in data collection and analysis of test results to measure performance impacts.
  • Work alongside UX/UI designers to prepare user experience insights based on research findings and customer feedback, ensuring recommendations align with optimisation goals.
  • Conduct competitor research to inform pricing strategies and recommended adjustments for lending products.
  • Build informative dashboards that visualise funnel performance metrics for internal stakeholders.
  • Document requirements for product enhancements, working closely with technology teams to ensure effective implementation.
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in marketing or product management, preferably in fintech or financial services.
  • Ability to interpret data trends and compile insights into actionable recommendations.
  • Basic knowledge of A/B testing methodologies and experience with funnel performance monitoring is a plus.
  • Proficiency in Microsoft Excel or similar software for data analysis and reporting; familiarity with SQL is a plus.
  • Strong written and verbal communication skills, with an ability to craft clear messaging and engage with various stakeholders.
  • Detail-oriented with strong organisational skills, able to manage multiple tasks concurrently while meeting deadlines.
  • Ability to work collaboratively within cross-functional teams, ensuring alignment on goals and objectives.
  • Proficient understanding of digital marketing channels, particularly email and SMS communications.
  • Enthusiasm for learning about marketing optimisation, customer behaviours, and lending products.

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