Digital Marketing Strategist

5 days ago

Melbourne, Victoria, Australia ANZ Full time

About the Role

As a Digital Marketing Strategist at ANZ, you will play a pivotal role in shaping the future of customer engagement. You will design and implement exceptional digital-first customer journeys and experiences, with a focus on Everyday Banking Campaigns that engage customers through tailored onboarding and backbook engagement interactions.

Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you'll be building your future, while helping to build ours.

Key Responsibilities:

  • Deliver integrated 1-1 below the line personalised experiences.
  • Analyse and segment data to establish key target audiences for campaigns including inclusion and exclusion criteria.
  • Define the customer journey and build out best in class messaging that's relevant for the channel.
  • Develop ongoing test and learn framework across channels to optimise incremental sales, product usage, and retention.
  • Measure, optimise, and stop campaigns based on key performance metrics.
  • Work with creative / production / agencies and partners to develop and productionise campaign messaging.
  • Work with our product owners and capability team to develop and operationalise new personalisation capabilities.
  • Work with product and marketing stakeholders to deliver propositions via personalised channels, leveraging new-to-bank marketing technology and capability, to establish best practice guidelines and frameworks for working.

What will you bring?

To grow and be successful in this role, you will ideally bring the following:

  • You will have data-driven campaign experience including the ability to manage end-to-end design, delivery and management of 1-1 integrated marketing communications which drive customer engagement.
  • Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes.
  • Proficiency in managing digital marketing, website personalisation or targeted marketing.
  • Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation.
  • Excellent communication skills and experience in working with creative agency and in-house partners to develop campaign creative, messaging, ensuring alignment to brand guidelines, tone of voice and strategic objectives.
  • Strong stakeholder management and experience working with a cross functional team to understand existing processes and journeys and deliver to a communication plan within required timeframes. This includes experience working with data and analytics team to enable segmentation and implement trigger-based campaigns.
  • Comprehensive understanding of a range of problem-solving techniques with an ability to multi-task and be highly adaptable to change and ambiguity.
  • A growth mindset, resilient nature, and an ability to cope and support others during uncertainty.
  • Have a curious mindset and continuously test and learn ways to improve communications. This includes reporting on program performance to key stakeholders and facilitating sharing of insights and learnings across ANZ.
  • Experience in financial services would be a bonus.

  • Digital Marketing Strategist

    6 days ago

    Melbourne, Victoria, Australia LION Digital Full time

    About this roleLION Digital is seeking a seasoned Digital Marketing Strategist to lead our Social Media vision and drive our online presence. As a key member of our team, you will be responsible for developing and implementing data-driven strategies to engage audiences and grow our social media channels.Your key responsibilities will include:Designing and...

  • Digital Marketing Strategist

    6 days ago

    Melbourne, Victoria, Australia Just Digital People Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Just Digital People. As a Performance Marketing Expert, you will be responsible for developing and executing Google Ads campaigns that drive real results for our clients.Key Responsibilities:Develop strong relationships with clients to build trust and...

  • Digital Marketing Strategist

    3 days ago

    Melbourne, Victoria, Australia The Search Firm Full time

    Job Title: Digital Marketing StrategistAbout the Role:We are seeking a highly skilled Digital Marketing Strategist to join our team at The Search Firm. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive the growth of our e-commerce channel.Key Responsibilities:Develop and...

  • Marketing and Digital Strategist

    5 days ago

    Melbourne, Victoria, Australia Yarra City Council Full time

    Marketing and Digital StrategistYarra City Council is seeking a Marketing and Digital Strategist to oversee the development and implementation of marketing strategies and campaigns that enhance our digital footprint and grow new audiences.This role requires a blend of analytical skills, creativity, and awareness of market trends to drive innovation and best...

  • Digital Marketing Strategist

    3 days ago

    Melbourne, Victoria, Australia The Search Firm Full time

    Key Responsibilities:Develop a comprehensive digital marketing strategy to drive the growth of the eCommerce channel.Design and execute effective digital marketing campaigns that leverage analytics to deliver measurable results.Collaborate with the founder to shape and execute the e-commerce strategy.About the Role:This is a crucial opportunity to shape the...

  • Digital Marketing Strategist

    6 days ago

    Melbourne, Victoria, Australia The Talent Mill Full time

    Role OverviewThe Talent Mill is seeking a Digital Marketing Strategist to join their team in Melbourne. As a key member of the team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness and sales.Key ResponsibilitiesDevelop and implement a digital marketing strategy that aligns with the...

  • Digital Marketing Strategist

    5 days ago

    Melbourne, Victoria, Australia Digitas Full time

    Job OverviewWe're seeking a seasoned Digital Marketing Strategist to lead our client relationships and drive growth at Digitas in Melbourne. As a key stakeholder, you'll be responsible for developing and executing digital marketing strategies that meet client objectives and budget.Key ResponsibilitiesBuild and maintain strong relationships with senior...

  • Digital Marketing Strategist

    1 month ago

    Melbourne, Victoria, Australia Bigwave Digital Full time

    Digital Performance Manager WantedWe're seeking a highly skilled Digital Performance Manager to join our team at Bigwave Digital. As a key member of our marketing team, you'll be responsible for designing, implementing, and optimizing digital campaigns across various platforms.Key Responsibilities:Campaign Development: Create and execute digital marketing...

  • Digital Marketing Strategist

    4 weeks ago

    Melbourne, Victoria, Australia Bigwave Digital Full time

    Digital Performance Manager WantedWe're seeking a seasoned Digital Performance Manager to spearhead our digital marketing efforts and drive campaign success.Key Responsibilities:Campaign Development: Design, implement, and optimize digital campaigns across Google Ads, Facebook, and other platforms.Data Analysis: Dive into Google Analytics to refine metrics...

  • Digital Marketing Strategist

    5 days ago

    Melbourne, Victoria, Australia Talent Focus Full time

    Job SummaryTalent Focus is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing initiatives to drive business growth.Key ResponsibilitiesDevelop and implement digital marketing campaigns across various channelsCreate and...

  • Digital Marketing Strategist

    2 months ago

    Melbourne, Victoria, Australia Australian Super Full time

    About the RoleAustralianSuper is seeking a highly skilled Digital Marketing Strategist to lead our Paid Search efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive search engine marketing strategy to deliver outstanding results.Key ResponsibilitiesDevelop and implement a...

  • Digital Marketing Strategist

    1 month ago

    Melbourne, Victoria, Australia Australian Super Full time

    About the RoleAustralianSuper is seeking a highly skilled Digital Marketing Strategist to lead our Paid Search efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive search engine marketing strategy to achieve our program and fund objectives.Key ResponsibilitiesDevelop and...

  • Digital Solutions Strategist

    1 month ago

    Melbourne, Victoria, Australia Google Full time

    {"title": "Digital Solutions Strategist", "content": "About the RoleAt Google, we're committed to empowering businesses to succeed in the digital age. As a Digital Solutions Strategist, you'll partner with our largest clients to develop tailored digital solutions that drive growth and engagement.With a deep understanding of online media and a passion for...

  • Digital Marketing Strategist

    5 days ago

    Melbourne, Victoria, Australia ANZ Full time

    About UsAt ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers. About the RoleAs a Digital Marketing Strategist, you will play a pivotal role in the Personalisation business. You will design and implement exceptional digital-first customer...

  • Digital Marketing Strategist

    9 hours ago

    Melbourne, Victoria, Australia ANZ Full time

    About the RoleAt ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.About the OpportunityAs a Digital Marketing Strategist, you will play a pivotal role in the Personalisation business. You will design and implement exceptional...

  • Digital Marketing Strategist

    1 month ago

    Melbourne, Victoria, Australia Just Digital People Full time

    About UsJust Digital People is a leading Australian company that's redefining the way businesses operate. As a certified B-corp, we're committed to making a positive impact on society and the environment.Our MissionWe're on a mission to help businesses thrive in the digital landscape. With a strong focus on performance marketing, we're always looking for...

  • Digital Marketing Strategist

    3 days ago

    Melbourne, Victoria, Australia ANZ Full time

    About the RoleAt ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.About the JobAs a Digital Marketing Strategist, you will play a pivotal role in the Personalisation business. You will design and implement exceptional digital-first...

  • Digital Marketing Strategist

    3 days ago

    Melbourne, Victoria, Australia ANZ Full time

    About the RoleAt ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.About the JobAs a Digital Marketing Strategist, you will play a pivotal role in the Personalisation business. You will design and implement exceptional digital-first...

  • Digital Marketing Strategist

    3 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    About UsJust Digital People is a leading Australian company that's redefining the way businesses operate. As a certified B-corp, we're committed to making a positive impact on society and the environment.Our MissionWe're on a mission to help businesses thrive in the digital landscape. With a strong focus on performance marketing, we're always looking for...

  • Digital Solutions Strategist

    1 month ago

    Melbourne, Victoria, Australia Google Full time

    {"title": "Digital Solutions Strategist", "content": "Drive Business Growth with GoogleAt Google, we're committed to empowering businesses to succeed in the digital age. As a Digital Solutions Strategist, you'll partner with our largest clients to develop tailored solutions that drive growth and revenue.With a deep understanding of our advertising products...