Member Engagement Strategist

7 hours ago

Sydney, New South Wales, Australia beBeeLoyalty Full time $120,000 - $160,000
Job Overview

We are seeking a skilled Loyalty Specialist to drive our loyalty program strategy, collaborating with cross-functional stakeholders to create innovative initiatives that enhance member engagement and retention.

This dynamic role involves leading a small team that leverages deep member insight to develop captivating loyalty content, boost member engagement, and harness analytics for personalised experiences.

Main Responsibilities:
  1. Shape loyalty strategy by designing and implementing innovative loyalty strategies that create value for members and are commercially sustainable.
  2. Lead the development of our loyalty app, enhancing usability, features, and engagement while ensuring seamless integration with our digital ecosystem.
  3. Build strategic partnerships that deliver meaningful value to members and strengthen our brand.
  4. Create engaging loyalty campaigns and content that excite and engage our members.
  5. Inspire and lead a small team, fostering collaboration, growth, and results.
  6. Drive engagement by designing personalised initiatives, surprise & delight moments, and member-first strategies that increase participation and satisfaction.
  7. Harness analytics to optimise loyalty performance, track KPIs, and deliver reporting to senior leadership.
Key Qualifications:
  • 8+ years' experience managing loyalty programs end-to-end: design, implementation, optimisation, and evaluation.
  • Bachelor's degree in Marketing, Brand Management, or a related field.
  • Proven strategic mindset with strong analytical and commercial acumen.
  • Excellent communication, project management, and stakeholder engagement skills.
  • Highly organised with strong leadership and team management experience.

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