Strategic Campaigns Manager

1 month ago

Brisbane, Queensland, Australia Stockland Full time

About the Role

Drive strategic campaigns as State Campaign Manager with our forward-thinking team. Contribute to the delivery of enquiry and sales through Always On media optimisations, best practice, and performance. This role supports the Queensland requirements for the build to sell assets within the Communities portfolio – specifically masterplanned communities (MPC) and medium density portfolio.

Key Responsibilities:

  • Strategic Leadership: Support national strategies/initiatives with a local level view through brand consideration, best practice, and the always on program to maximise financial performance and customer experience.
  • Thought Leadership and high performance: Contribute to team success by sharing ideas, knowledge, and experience. Assisting team members when required to ensure the delivery of enquiry and conversion targets that align with sales performance objectives.
  • Insights led: Consistent analysis and review of media performance, customer insights, industry, and cultural influences to drive innovative thought and campaign development.
  • Collaboration and Consultation: Proactively engage and support external agencies, local marketing team (including management), the National Brand, and Campaign team to ensure a collaborative and consultative approach to campaign-development from brief to implementation.
  • Content Creation: Create or inform engaging content across multiple channels, with a focus on enhancing the customer journey and driving continuous improvements.
  • ESG initiatives: Contribute to the integration of Environmental, Social, and Governance initiatives through marketing mix and programs.

Key skills:

  • Brand and acquisition campaign experience with a strong focus on digital environments.
  • Strong campaign development and implementation skills across the full media mix and through PESO media including website.
  • Strong creative judgement and with a proven track record for developing high-quality, on-brand work.
  • Customer centricity.
  • Ability to interpret research and data and transform into actionable insights.
  • Understanding of CRM channels, journeys, and segmentation.
  • Strong verbal and oral communication skills, with a keen eye for detail.
  • Demonstrated commercial acumen.
  • Ability to work under pressure and meet agreed deadlines.

The Stockland Proposition

At Stockland, we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse, and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We recognise the importance of flexibility and work-life quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds, and we want our teams to reflect this.

We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being, and financial services products.

Due to the nature of this role, we can only accept applications from Australian Citizens, Permanent Residents, or Open Work Visa holders with more than 12 months validity from their role start date.

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