Growth and User Acquisition Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketer Full time $140,000 - $170,000

The role of a Growth Marketing Lead is to develop and execute strategies that retain and grow users after their first trade on a crypto exchange platform.

This position focuses on the post-first-trade user journey, with the goal of deepening trust, education, and long-term loyalty among key user segments.

Key Responsibilities
  • Develop an end-to-end strategy for the Australian user journey after the first trade.
  • Identify and prioritise key Australian user segments and develop targeted lifecycle approaches.
  • Work closely with Product and Data teams to define key milestones such as time-to-second-trade, product depth, and feature utilisation.

The successful candidate will have a strong understanding of the Australian crypto user base, behaviour patterns, and regulatory environment.

They will be able to design and deliver user engagement strategies that align with compliance and localisation needs.

User Insights & Growth Experiments

Analyse Australian user behaviour through platforms like Mixpanel, GA4, Amplitude, or Looker to identify drop-off points and engagement opportunities.

Lead A/B tests and experiments to increase retention, engagement, and feature depth, especially among high-potential user segments.

Define success metrics relevant to the local market such as churn rate, trading cadence, and user health scores.

Community & Events Strategy – AU Market

Own and implement the community and event strategy for user retention in Australia.

Develop targeted programs such as educational webinars, user roundtables, in-person crypto meetups, and loyalty events to engage existing users.

Tailor community initiatives to specific user segments (e.g., retail holders, first-time traders, experienced crypto users).

Partner with local influencers, educators, and thought leaders to amplify messaging and drive authentic engagement.

Measure community/event impact on trading activity, satisfaction, and long-term platform usage.

Requirements
  • 5–8+ years in growth, lifecycle, or product marketing with a strong record in fintech, crypto, or trading-related industries.
  • Experience driving retention and engagement through user segmentation, product education, and strategic programs.
  • Strong analytical and experiment-driven skills, with working knowledge of behavioural data platforms and retention KPIs.
  • Highly collaborative with strong communication skills—able to partner with Product, Data, CRM, and Legal teams effectively.

  • Digital Growth Strategist

    5 days ago

    Sydney, New South Wales, Australia beBeeDigitalGrowthStrategist Full time $70,000 - $100,000

    Job Title: Digital Growth Strategist Job Description:Digital growth strategists play a pivotal role in driving user acquisition, engagement, and retention by developing and executing data-driven marketing strategies. In this capacity, you will collaborate with cross-functional teams to align marketing efforts with business objectives, conduct market...

  • Catalyst for User Growth

    3 days ago

    Sydney, New South Wales, Australia beBeeGrowth Full time $180,000 - $200,000

    Growth StrategistWe are seeking a forward-thinking professional to lead initiatives enhancing user acquisition, activation, revenue, referral, retention, and resurrection metrics.Key Responsibilities:Identify opportunities across the user lifecycle, leveraging data and experimentation to achieve significant impact.Lead cross-functional teams including...

  • Marketing and Growth Strategist

    5 days ago

    Sydney, New South Wales, Australia beBeeGrowth Full time $17,000 - $25,000

    Marketing and Growth StrategistAs a marketing and growth strategist, you will be responsible for developing and implementing comprehensive growth plans aligned with the company's strategic objectives. This involves overseeing promotional strategies to meet operational needs and aligning them with the business model to achieve marketing goals and conversion...

  • Senior Growth Strategist

    5 days ago

    Sydney, New South Wales, Australia beBeeGrowth Full time $100,000 - $160,000

    Growth Strategist Role Overview:We are seeking an experienced Growth Strategist to develop and implement experiments that drive user acquisition and growth.The ideal candidate will have a strong analytical mindset, experience with data-driven decision making, and a passion for problem-solving. You will be working closely with our marketing team to create...

  • Customer Acquisition Strategist

    1 week ago

    Sydney, New South Wales, Australia beBeeGrowth Full time

    Job Title: Customer Acquisition StrategistAre you looking for a challenging role in growth marketing? Do you have a passion for data-driven decision making and creative problem solving?As a Customer Acquisition Strategist, you will be responsible for developing and executing customer acquisition strategies across multiple channels. You will work closely with...

  • Acquisition Marketing Strategist

    5 days ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $110,000 - $140,000

    Acquisition Marketing StrategistWe are seeking a talented Acquisition Marketing Strategist to drive the development and implementation of marketing campaigns that achieve our credit card acquisition goals.

  • User Experience Strategist

    43 minutes ago

    Sydney, New South Wales, Australia beBeeStrategist Full time $90,000 - $120,000

    **Design and Deliver User-Centered Solutions**: We are seeking an experienced User Experience (UX) Strategist to design and deliver user-centered solutions that meet the needs of our users. - Develop and execute UX strategies to enhance user journeys and drive business growth.- Collaborate with multidisciplinary teams to translate UX strategy into meaningful...

  • Growth Strategist Opportunity

    5 days ago

    Sydney, New South Wales, Australia beBeeGrowth Full time $100,000 - $150,000

    At the forefront of modern financial management software, we are revolutionising the way businesses empower their finance leaders. We believe in collective accountability where every team member's contribution is pivotal to our success.Our innovative spend management tool enables SMEs to issue virtual corporate cards, control spending, and automate expense...

  • Senior Digital Marketing Strategist

    23 hours ago

    Sydney, New South Wales, Australia beBeeGrowthMarketing Full time $100,000 - $140,000

    Growth Marketing StrategistWe're seeking a skilled Growth Marketing Strategist to drive customer acquisition and scale digital products.As a key member of our team, you'll develop and execute growth marketing strategies, manage campaigns across channels, and collaborate with cross-functional teams to align efforts with business goals.The ideal candidate will...

  • Product Growth Strategist

    2 weeks ago

    Sydney, New South Wales, Australia beBeeStrategist Full time $102,500 - $145,449

    Job DescriptionWe are seeking a highly skilled Product Growth Strategist to join our team. As a key member of our product development process, you will be responsible for defining and driving the delivery of our product strategy and roadmap.You will work closely with our Group Product Manager to identify business opportunities, develop product plans, and...