Wine Industry Professional

1 week ago

Shire of Strathbogie, Australia beBeeLoyalty Full time $90,000 - $120,000
Job Title

Loyalty Program Champion

A forward-thinking and innovative professional is sought to lead the direct-to-consumer loyalty programs for a renowned wine business. Based at the estate in Avenel, this role offers hybrid working conditions and opportunities for career progression.

Key Responsibilities
  • Drive Sales Growth: Identify member preferences, tailor offers, leverage seasonal campaigns, and convert and nurture high-value visitors into subscribers.
  • Program Management: Oversee day-to-day program management including processing and managing sign-ups, member care, retention, data quality, and CRM integrity.
  • Customer Service: Be the first point of contact for DTC loyalty program enquiries and customer service, including assisting in tastings and wine selections.
  • Troubleshooting: Liaise with tech support to troubleshoot any system issues, identifying opportunities to enhance customer experience.
  • Internal Alignment: Champion the Loyalty Program internally - align with the Operations Manager to support and train Tasting Room Team to deliver best-in-class execution and customer experience.
  • Communication: Assist the Sales and Marketing Manager in planning and executing EDM campaigns and DTC loyalty program communications.
  • Data Integrity: Responsible for maintaining optimal customer data integrity.
Requirements
  • At least 3+ years of experience managing loyalty programs, preferably in the wine industry or hospitality.
  • Strong technical capability and fluency in CRM, POS and ecommerce platforms.
  • Analytical thinker, with the ability to use data and insights as part of continuous improvement.
  • Strong interpersonal and communication skills.
  • Impeccable attention to detail, with strong time and project management capabilities.
  • Excellent customer service skills and proven ability to identify high-value customers and nurture them along the sales funnel.
  • Passion for wine and enthusiasm to be the hands-on champion of the Loyalty Programs with both staff and customers.
  • Field-based self-starter, with the ability to work autonomously and proactively.
  • Hybrid working available with a minimum of 3 days on-site in Avenel.

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