Consumer Insights Analyst

1 month ago


Melbourne, Victoria, Australia Camp Australia Full time
About the Role

Camp Australia is seeking a highly skilled Consumer Insights Analyst to join our team. As a key member of our marketing team, you will play a critical role in driving business growth through data-driven insights.

Key Responsibilities
  • Support the team in managing, analysing and visualising data and customer insights to inform messaging and target groups, marketing campaigns, product improvement and differentiation.
  • Collaborate with the Digital Marketing Manager to measure campaign effectiveness for external media spends and provide recommendations for future campaigns.
  • Review CRM and Marketing automation platform performance to drive ongoing optimisation of our systems and processes.
  • Support the Marketing and Customer Experience Team in managing the design and interpretation of customer research programmes and projects and assist in building and evolving Customer Experience strategies.
  • Develop a plan for optimising Customer Feedback and NPS as a key driver for service excellence.
What We Offer
  • A competitive salary package
  • Blended, flexible working arrangements
  • Wellbeing days and your birthday off are just some of the other benefits on offer to ensure our team feel appreciated and supported
About You
  • Understanding of what a customer journey is and the touchpoints involved to demonstrate how to analyse this behaviour - Strong Experience with Consumer research
  • Demonstrated experience in applying data insights to business needs (know how to transform data and information into insights and stories that help guide business decision making)
  • Previous experience in the childcare industry or in more than one organisation and more than one sector is desirable
  • Excellent communications skills to be able to engage with various internal and external stakeholders
About Us

Camp Australia is a leading provider of Out of Hours School Care (OHSC) services across Australia. We are committed to delivering exceptional care, education, and enrichment for children in a safe and nurturing environment. As an industry leader, we pride ourselves on creating meaningful and supportive communities for both children and their families.



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