Brand Transformation Leader
2 months ago
Drive brand growth and innovation as a Senior Brand Manager at McPherson's Ltd.
This key role involves leading the transformation of Dr. Le Winn's, one of Australia's most iconic skincare brands.
As a high-impact position, you will drive the strategic vision by leveraging deep consumer insights, manage key initiatives, and oversee the development and execution of innovation and major product launches in new and exciting markets, including China and Southeast Asia.
Key Responsibilities- Trends and Insights: Develop a deep understanding of category and consumer trends to create innovative, long-term brand strategies.
- Portfolio and Brand Strategy: Craft and implement brand strategies that meet business goals and growth targets across various markets, with a focus on differentiation and long-term success.
- Innovation: Collaborate cross-functionally to create a 3-year innovation pipeline that drives category growth and meets consumer needs.
- Communication: Lead communication strategies and media plans to build brand equity, embracing new marketing techniques and ensuring campaign performance and ROI.
- Budget Management: Efficiently manage brand budgets and provide accurate monthly forecasting.
- Leadership and Collaboration: Mentor junior team members and collaborate with internal and external stakeholders to foster a high-performance culture.
We are seeking an experienced professional with a Bachelor's Degree in Marketing or Commerce, or related field, and minimum 5 years' experience working within either FMCG and/or the pharmacy industry.
Essential skills include:
- Strategic and executional brand building capabilities.
- Experience with People Management.
- Strong project management and cross-functional leadership skills.
- Comprehensive understanding of brand planning and innovation management.
- Commercially savvy including sales and margin tracking, and advertising & promotion effectiveness.
- Superior written and verbal communication skills, highly organised and can work effectively within time constraints.
- Proficient in Microsoft Word, Excel, Power Point.
The estimated salary for this role is $100,000 - $120,000 per annum, depending on experience.
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