Artist Marketing Specialist

4 weeks ago

Sydney, New South Wales, Australia Universal Music Australia Pty Limited Full time

We are Universal Music Australia, part of the Universal Music Group, the world's leading music company. Our mission is to foster artistry, innovation, and entrepreneurship in everything we do. We operate a diverse range of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content across more than 60 countries.

The Role

The Artist Marketing & Content Coordinator is a key member of our team responsible for creating compelling marketing campaigns and content for our Catalogue roster and Classics & Jazz new release/catalogue projects and platforms. This role is crucial in providing content creation and administrative support to the wider team.

Key Responsibilities

  • Collaborate with team members to develop engaging content for our artists across all social, online, music, and other relevant platforms.
  • Provide administrative support to the immediate team and assigned UMA colleagues.
  • Assist in realizing the value of Universal Music Australia's repertoire to deliver commercial, promotional, and artist outcomes.
  • Liaise with internal finance teams for invoicing and other related items.
  • Coordinate with International labels and International artist teams where applicable.
  • Coordinate with local Australian artist teams and distribution partners where applicable.

Content Creation

  • Develop shareable and engaging content that resonates with audiences across artist, label, and external channels.
  • Create marketing assets (social, video, audio, outdoor, print) for marketing and promotional purposes for all campaigns.
  • Implement eDMs and post content across UMA social media channels.
  • Assist the wider team with ad hoc creative duties.
  • Analyze and optimize distribution options to grow engaged audiences for our artists.
  • Ensure content is monetized wherever possible and complies with operational requirements and government legislation.
  • Balance fan interest, content, and commercial interests to maximize user consumption and engagement.
  • Maintain and enforce company and artist style guidelines and content quality across all channels.
  • Work with Digital Optimisers to exploit influencer marketing channels and support implementation.
  • Support artists in managing social content calendars, social coverage, and live event activation.

Administrative

  • Raise purchase order numbers for related invoices and liaise with finance teams.
  • Support team with organizing internal and external meetings.
  • Assist with artist events and activations when necessary.
  • Assist with scheduling physical products in internal systems and other associated tasks for setting up physical releases.
  • Assist with administrative tasks for eCOM initiatives and platforms.
  • Create PowerPoint presentations and templates.

About You

  • Comprehensive knowledge of Adobe editing suites and other design platforms.
  • Knowledge of Microsoft Office Suite – Windows, Word, Excel, and PowerPoint.
  • Strong knowledge and interest in social media and digital advertising platforms.
  • High level of creativity, innovation, and enthusiasm.
  • Superior relationship, communication, and problem-solving skills.
  • Excellent time management skills, planning, and organizational skills.
  • Strong attention to detail.
  • Self-starting, pro-active, and outwardly enthusiastic.
  • Willing to work outside regular hours when required.
  • Passion for and knowledge of music across all genres.
  • Audio editing, photography, and video skills are desirable.
  • Relevant qualification in digital and video production, marketing, and communications or other relevant arts.
  • Current Driver's license.

About Us

  • Career opportunities in a supportive, motivated, and ambitious team.
  • The opportunity to join the world's leading music company.
  • All the perks of working within the music industry.
  • Strengths-based learning and development opportunities.
  • Much more...

Diversity & Inclusion

At Universal Music, we are committed to fostering diversity and inclusivity as an equal opportunity employer. We encourage applicants from all backgrounds to apply for our roles, regardless of their gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.

Disclaimer

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change, and the jobholder's specific responsibilities and activities will vary and develop.

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