Artist Marketing Director

4 weeks ago

Sydney, New South Wales, Australia Universal Music Australia Pty Limited Full time

We are Universal Music Australia, part of the Universal Music Group, the world's leading music company. Our mission is to drive innovation and entrepreneurship in the music industry.

The Artist Marketing Director will be part of the team responsible for creating compelling marketing campaigns and providing project leadership for our International Catalogue roster and International Classics & Jazz artists and labels. This role will work on some of the most successful, innovative, timeless, and respected artists of all time, continuing to grow their audiences and keep the world listening.

The department develops strategies across audio, video, marketing, social, streaming, physical, and product development to continually grow listenership for our Catalogue. As an Artist Marketing Director, you will be responsible for planning and executing our priority artist listener growth plans across both International and Domestic artists, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences.

The role will involve leading, planning, and executing best-in-class fan growth campaigns for Universal Music's International Catalogue and Classics & Jazz artists and building their listenership in Australia. You will work closely with the GM – Strategic Marketing, GM – Catalogue, and SVP – Classics & Jazz to inspire and coach the team. You will be the key liaison for global contacts across International labels.

Key Responsibilities:

  • Create strategic alignment with cross-functional teams to ensure effective marketing activity is fully integrated in the overall artist plan
  • Work closely with International Label partners across the world to align objectives and execute on those objectives
  • Display entrepreneurial flair and overt drive to further grow artist fanbases in Australia
  • Deliver audience and listenership growth across owned playlist properties
  • Drive audience and revenue growth for eCOM platforms
  • Work closely and build strong relationships with artists and their management teams where applicable
  • Identify, amplify, and sustain resurgent trends to ensure fan growth for our artists in Australia
  • Build content plans and manage content production tailored to different channels and audiences, ensuring messaging aligns with the overall communication strategy for a project
  • Develop impactful and effective advertising assets with the content creation team or external agencies as appropriate
  • Develop integrated strategies and relationships with internal Media & Audience teams to elevate our artists' profile across a broad range of audience opportunities
  • Working with our internal media agency to develop advertising channel plans across all paid channels

Requirements:

  • A deep passion for music and an understanding of the music business
  • A versatile marketer with experience shaping culture and strategy
  • Passionate about growing audiences for artists and taking new and fresh approaches in the pursuit of growth
  • +5 years in a similar role
  • Experience leading a team
  • Exceptional communicator and superior relationship building skills
  • Deadline and detail-oriented
  • Basic video editing experience is desirable
  • Thought leader with a strategic mindset
  • Degree qualification required (Marketing/Business/Arts)

About Us:

  • Career opportunities in a supportive, motivated, and ambitious team
  • The opportunity to join the world's leading music company
  • All the perks of working within the music industry
  • X 2 'U-Days' per calendar year to spend however you like
  • Strengths-based learning and development opportunities
  • Much more...

Job Category: Marketing, Streaming & Digital Media

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