Customer Relationship Management Specialist

5 days ago


Tempe, Australia IKEA Full time
About the Role

We are seeking a skilled CRM Specialist to join our team at IKEA. As a key member of our Customer Engagement and Loyalty team, you will play a crucial role in developing and executing our loyalty clubs and driving customer lifetime value.

Key Responsibilities
  • Support the development of the IKEA Family and IKEA Business Network loyalty clubs
  • Execute email and SMS campaigns to drive customer engagement and support the commercial agenda
  • Plan and brief email and SMS campaign content in collaboration with the Marketing Communications, Selling, and eCommerce teams
  • Build and execute email and SMS campaigns in global content tools and collaborate with global CRM agencies
  • Analyse customer data and leverage insights to shape effective marketing strategies
  • Build and maintain relationships with global partners to optimise direct member communication and improve KPIs and member engagement
Requirements
  • Experience in CRM/email campaign management (highly preferred)
  • Strong analytical skills with the ability to translate customer data into actions that drive the marketing agenda forward
  • Customer-centric approach with a focus on creating engaging email marketing programs
  • Process-driven, organised, and attention to detail
About IKEA

At IKEA, we believe in creating a better everyday life for the many people. We are passionate about home furnishing and creating a positive life at home. We stand for equality, diversity, and inclusion, and we care about people and the planet. We offer a range of benefits and rewards to our employees, including paid annual leave, employee assistance programs, and career opportunities.



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