Strategic Marketing Expert

1 day ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $140,000
Role Overview

As a seasoned marketing expert, you will drive the creation and execution of personalized marketing campaigns across multiple channels. Your focus will be on developing and delivering integrated marketing initiatives that boost engagement, conversion, and measurable growth in acquisition, cross-sell, retention, and win-back efforts.

You will leverage data-driven insights, audience segmentation, and performance analysis to champion a culture of continuous improvement, optimizing campaigns and creating best-in-class customer experiences throughout the organization's marketing ecosystem.

  • Lead the design of omnichannel marketing communication experiences, including journey design and standalone campaign design.
  • Coordinate the delivery of omnichannel marketing activities that deliver against marketing objectives, stakeholder needs, and divisional and enterprise goals, including but not limited to: audience targeting, opportunity sizing, defining business rules, messaging and communication plans, campaign/journey design and delivery, and measurement.
  • Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
Your Skills and Experience

To succeed in this role, you will need:

  • A tertiary qualification in Marketing, Business, or a related field or equivalent industry experience.
  • 5+ years of experience in a business-to-consumer discipline with a strong emphasis on communications strategy, 1:1 marketing/journey design, preferably in a large matrix-structured corporate organization.
  • Proven ability in designing personalized, omni-channel communication journeys and working with cross-functional teams to implement and continuously optimize journeys.
  • Exceptional stakeholder relationship management skills.
  • Ability to clearly articulate business challenges and direct outcomes through effective planning.

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