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Digital Sales Experience Lead
3 weeks ago
As a Digital Product Manager, you will play a key role in driving HCF's broader digital strategy roll out. In collaboration with business and technology stakeholders, you will work closely with the Senior Digital Product Manager to own the product vision, strategy and roadmap for the Private Health Insurance business.
- Accountable for the commercial sales performance of PHI on HCF's public website, including key online sales journeys, conversion rate optimisation, customer engagement/satisfaction, cross sell activities, and user experience.
- Develop and implement eCommerce sales strategies that drive revenue growth, increases customer acquisition, and reduces churn.
You will be responsible for analysing data to evaluate product performance, identify areas for improvement, and make data-driven decisions to balance the needs of our customers and the business with clear communication and rationale.
Key responsibilities include defining and owning the product roadmap, working with multiple teams to align release timings to reduce any dependencies and/or risk, leading a cross-functional squad as the Product Owner through discovery, inception, scoping, backlog prioritisation, delivery, testing and value realisation.
You will continuously optimize the digital sales experience from ideation and strategy through to delivery and reporting to drive improvements and growth in-line with digital objectives and priorities.
Monitor eCommerce trends and best practices to ensure the company remains competitive in the industry.
Proactively identify and own opportunities across various digital projects and initiatives which support audience engagement and sales/revenue growth.
Evangelise the digital product vision, mission, and experience at an enterprise level.
The ideal candidate will have 3+ years of experience in Product Management as a Product Owner/Product Manager, with expertise in creating a seamless digital sales experience with specialties in user and customer experience, customer journey mapping, design thinking, A/B testing and CRO strategy.
They should be customer-obsessed and focused on data-driven decisions, able to turn deep customer insights into actions that create new growth opportunities and solve customer pain points.
Exceptional people leadership, collaboration, and interpersonal skills are essential, along with the ability to clearly articulate product decisions and influence/inspire cross-departmental teams.
Problem-solving skills are also required, with the ability to use sound judgement to assess risks and lay out your decisions and rationales in a well-structured, data-informed written narrative.
A proactive, results-driven thought leader with a strong focus on details and outcomes is what we're looking for.
About You- Experience in creating a seamless digital sales experience with specialties in user and customer experience, customer journey mapping, design thinking, A/B testing and CRO strategy.
- Customer-obsessed and focused on data-driven decisions.
- Exceptional people leadership, collaboration, and interpersonal skills.
- Problem-solving skills and ability to use sound judgement to assess risks.
- Ability to clearly articulate product decisions and influence/inspire cross-departmental teams.
- Proactive, results-driven thought leader with a strong focus on details and outcomes.
Benefits include wellness and work-life balance, continuous learning and growth, and a collaborative and inclusive work environment.
At HCF, our purpose is to bring our human touch to healthcare, putting our members and their health first. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them.
Our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
