Digital Content Strategist

20 hours ago

Melbourne, Victoria, Australia beBeeContent Full time $80,000 - $110,000

Job Title: Digital Content Strategist

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Digital content strategists drive our online presence and create engaging digital experiences. In this role, you will be responsible for developing and implementing a comprehensive digital strategy that aligns with our business objectives.

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Key Responsibilities:

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  • Create compelling product listings that accurately reflect our products and services.">
  • Develop and execute content marketing campaigns to support SEO and category strategies.">
  • Analyze website analytics to inform ongoing site merchandising optimizations and enhance the digital customer experience.">
  • Collaborate with internal stakeholders to ensure effective task management across B2C/B2B and data integration projects.">
  • Manage and publish content across social media platforms to maintain a strong national brand presence.">
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Requirements:

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  • Proven experience working with online websites, preferably e-commerce sites.">
  • Understanding of web content and information architecture principles.">
  • Experience with content management systems (B2C and/or B2B).">
  • Knowledge of web analytics tools (Google Analytics) and optimization techniques.">
  • Understanding of social media content and eDM platforms.">
  • Strong analytical and problem-solving skills.">
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