Digital Marketing Specialist

Peggs Edwardstown, South Australia, Australia

Digital Marketing Specialist

Peggs Edwardstown, South Australia, Australia

Direct message the job poster from Peggs

We're Peggs, an Australian-owned brand designing high-quality, freestanding portable clotheslines and accessories built for Australian homes and lifestyles. We're on a mission to make laundry simpler, smarter and more enjoyable.

Our Handy Line range is loved across the country, and we're growing fast. With that growth comes an opportunity for a driven Digital Marketing Specialist to take our digital advertising, content and campaigns to the next level.

The Role

Reporting to the Marketing Manager, you'll be our go-to person for executing and refining paid media strategies, working across Meta, Google Ads and exploring new channels. From testing creatives and audiences, to writing copy and analysing ROAS, you'll help us find out what works best for our key customer groups and make sure our digital dollars go further.

You'll also help us generate and shape creative content, from writing resonating copy to briefing in videos or UGC. You'll be data-led and performance-driven, with strong instincts for what will resonate with Australians aged 35–65 (our biggest audience).

What We're Looking For

• 3+ years in a digital marketing or performance-focused eCommerce role
• Proven experience running successful, high performing Facebook (Meta) and Google Ads for a product-based brand
• Strong understanding of customer journeys, funnel strategy and conversion optimisation
• Experience creating and briefing in creative content (especially ads)
• Strong understanding of CAC, ROAS, conversion optimisation, and A/B testing
• Working experience with Shopify and/or Klaviyo
• Experience using GA4, Meta Ads Manager, Tag Manager and analytics dashboards
• Working experience with AI tools for content ideation and time-saving automation
• Proven experience with Canva or Adobe CC (InDesign/ Illustrator/ Photoshop) skills

Why Work With Us

• A strong and inclusive team culture where your input matters
• Hybrid work flexibility – mix of WFH and office in Edwardstown, SA
• Part-time hours considered for the right candidate
• Competitive salary + 10% Performance Incentive paid twice a year
• Monthly team lunches
• Real ownership – you'll be trusted to take the lead and show what you can do
• Supportive leadership that encourages professional development and experimentation

How to Apply

If you love the idea of getting hands-on with paid media, shaping creative content, and seeing real results from your work, we want to hear from you.

Please apply with:

• Your Resume
• A short cover letter telling us why this role suits you
• (Optional) Any examples of ads or campaigns you've worked on that you're proud of

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesManufacturing

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