Digital Transformation Specialist

Senior Digital Marketing Professional

We're seeking a highly motivated and creative individual to join our team as a Senior Digital Marketing Professional. As a key member of our Executive Team, you'll play a pivotal role in crafting engaging content that reflects our brand, connects with our audience, and drives real change and growth.

This newly created position offers the opportunity to shape and execute cutting-edge digital strategies that will directly influence our brand presence and business expansion. With the freedom to explore innovative ideas, you'll be instrumental in bringing our vision to life while working within a supportive, close-knit team.

This is an exciting opportunity to make a tangible impact, develop your skills, and grow with a company that genuinely values your contributions.

Key Responsibilities:

• Digital Content Creation & Strategy: Develop and execute creative content across multiple digital platforms to build our brand, engage existing users, and attract new leads.
• SEO, Thought Leadership & Market Research: Conduct independent research on relevant topics, competitor products, and industry trends to create SEO-optimised content that positions us as experts in our field.
• Platform Expertise: Tailor content for different platforms—such as blog posts, social media, and video tutorials—to effectively reach and engage various audiences.
• External Content: Develop compelling content to showcase our products and services, clearly communicating our unique value proposition increase volume of new customers.
• Campaign Management: Plan and execute strategic marketing campaigns through tools available in Hubspot Marketing Professional suite, targeting specific audiences, taking ownership of their launch, monitoring, and performance reporting.

About You

We're looking for someone with strong experience in digital marketing across a variety of channels. You should have excellent content creation skills, with a focus on SEO and audience engagement. You'll need to adapt tone and messaging across platforms and demographics, and be a self-starter who can work independently while collaborating effectively with the team.

Essential Skills and Qualifications

• Education: A university degree in Marketing, Communications, Business, or a related field.
• Experience: Minimum of 2 years' proven experience in digital marketing, including hands-on involvement in content creation, SEO, campaign management, and analytics.
• Paid Media & Social Platforms: Working knowledge of Meta (Facebook/Instagram) advertising and PPC strategies including Google Ads and display network campaigns.
• Analytical Mindset: Strong data analysis skills to track and report on campaign performance, and optimise strategies based on data insights.
• Creative & Strategic Thinking: Able to balance creativity with data-driven decision-making to deliver high-impact campaigns.
• Communication: Excellent written and verbal communication skills, with the ability to craft engaging, on-brand messaging for various audiences.
• SEO & Content Optimisation: Solid understanding of SEO best practices, keyword research, and content optimisation techniques.
• Adaptability & Initiative: Comfortable in a fast-paced environment, managing projects independently while collaborating across teams.
• Attention to Detail: Highly detail-oriented, ensuring all content is polished, accurate, and aligned with our brand.
• WordPress: Basic proficiency in managing blog content, design updates, and troubleshooting on WordPress.
• Video Editing: Ability to produce and edit engaging video content using tools such as Adobe Premiere or Final Cut Pro.

About Our Company Culture

We pride ourselves on being industry leaders in proprietary shed design software. As a family-owned and operated business, we offer a welcoming culture and inclusive team environment. This is a rare opportunity to join a progressive company at ground level and help shape its exciting future.