Business Marketing Executive

1 week ago

Sydney, New South Wales, Australia beBeeMarketer Full time $77,611 - $103,093
Marketing Opportunity

As a seasoned marketing professional, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth.

You will conduct thorough market research to identify trends, competitor strategies, and customer preferences, and design and implement marketing campaigns across multiple channels.

Additionally, you will ensure all content aligns with the brand voice and objectives, manage SEO/SEM, PPC, and social media advertising campaigns, and analyze website traffic and user behavior to enhance the online experience.

You will also track, measure, and report on campaign performance and marketing KPIs, and use data-driven insights to inform future strategies.

Key Responsibilities:

  • Strategy Development:
    • Design and execute comprehensive marketing strategies to achieve business goals.
  • Campaign Management:
    • Plan and execute marketing campaigns across multiple channels, including digital, print, and events.
    • Monitor campaign performance and adjust strategies to maximize ROI.
  • Content Creation:
    • Ensure content aligns with the brand voice and objectives.
  • Digital Marketing:
    • Manage SEO/SEM, PPC, and social media advertising campaigns.
    • Analyze website traffic and user behavior to enhance the online experience.
  • Analytics and Reporting:
    • Track, measure, and report on campaign performance and marketing KPIs.
    • Use data-driven insights to inform future strategies.
  • Collaboration:
    • Work with sales, product development, and design teams to align marketing efforts with company objectives.
    • Build relationships with external vendors and agencies as needed.
  • Brand Management:
    • Maintain brand consistency across all marketing efforts.
    • Develop innovative strategies to elevate brand recognition and loyalty.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-5 years of experience in marketing or a similar role.
  • Strong understanding of digital marketing tools and platforms (Google Ads, Analytics, social media platforms, etc.).
  • Excellent written and verbal communication skills.
  • Creative mindset with strong attention to detail.
  • Proficiency in marketing software (e.g., HubSpot, Mailchimp) and design tools (e.g., Adobe Creative Suite) is a plus.
  • Ability to analyze data and translate insights into actionable strategies.
  • Strong organizational and time-management skills.

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