Senior Programmatic Marketing Director

5 days ago

Sydney, New South Wales, Australia Manaventures Full time
About the Role

We are seeking a seasoned digital marketing professional to lead our global display marketing efforts. As a key member of our B2C Marketing Group, you will be responsible for driving the strategy and expansion of display as a channel to deliver accelerated business growth across multiple product lines.

Key Responsibilities
  • Intl Growth Teams Collaboration: Collaborate with international growth marketing teams to provide strategic input for programmatic brand efforts.
  • Performance Reporting: Communicate accurate and timely weekly reports on the performance of your campaigns to the team and wider stakeholders.
  • Subject-Matter Expertise: Work with Programmatic teams and internal teams to ensure we are at the forefront of performance marketing on programmatic.
  • Team Collaboration: Involvement with other marketing, product, and growth activities as needed.
  • Process Improvement: Find new ways to improve efficiency both in terms of performance and process.
  • Digital Strategy: Focus on driving the digital strategy across multiple parts of the funnel and supporting efforts in a growing number of international markets.
Requirements
  • At least 6+ years of digital marketing experience and hands-on experience running display/programmatic campaigns.
  • Deep knowledge of the digital landscape across channels, platforms, and digital environments, including programmatic audio, video, and display.
  • Experience working on international marketing campaigns and understanding the nuances of localized campaign efforts.
  • Experience working with complex cross-functional teams/agencies to build integrated campaigns.
  • Experience working with adtech/data teams to prioritize your platform/measurement needs.
  • Strong understanding of brand measurement tools and how to measure/optimize campaigns.
About the Team

Canva's B2C Marketing Group has a big mission to build the most loved brand in the world. Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications.

We are looking for a veteran display leader to scale our global display efforts, working closely alongside top performance marketing leaders. You will thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences and communications.

What's in it for You?
  • Achieving our crazy big goals motivates us to work hard - and we do - but you will experience lots of moments of magic, connectivity, and fun woven throughout life at Canva, too.
  • We offer a range of benefits to set you up for every success in and outside of work.

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