Programmatic Marketing Strategist

2 days ago

Sydney, New South Wales, Australia Canva Full time
{"title": "Programmatic Marketing Manager", "description": "Role Overview

We're seeking a highly skilled Programmatic Marketing Manager to join our team at Canva. As a key member of our B2C Marketing Group, you'll play a critical role in driving our digital strategy across multiple parts of the funnel and supporting efforts in a growing number of international markets.

Key Responsibilities
  • Campaign Management: Scale, manage, and optimize display campaign efforts to achieve business objectives.
  • Intl Growth Teams Collaboration: Collaborate with international growth marketing teams and provide strategic input for programmatic brand efforts.
  • Reporting and Analysis: Communicate accurate and timely weekly reports on the performance of your campaigns to the team and wider stakeholders.
  • Subject-Matter Expertise: Work with Programmatic teams and internal teams to ensure we're at the forefront of performance marketing on programmatic.
  • Team Player: Involvement with other marketing, product, and growth activities as needed.
  • Process Improvement: Find new ways to improve efficiency both in terms of performance and process.
Requirements
  • At least 6+ years of digital marketing experience with hands-on keyboard running display/programmatic campaigns.
  • Deep knowledge of the digital landscape across channels, platforms, and digital environments, including programmatic audio, video, and display.
  • Experience working on international marketing campaigns and stakeholders in performance marketing and understanding the nuances of localized campaign efforts.
  • Experience working with complex cross-functional teams/agencies to build integrated campaigns.
  • Experience working with adtech/data teams to prioritize your platform/measurement needs.
  • Strong understanding of brand measurement tools and how to measure/optimize campaigns.
About the Team

Canva's B2C Marketing Group has a big mission to build the most loved brand in the world. Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity, and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Equity packages - we want our success to be yours too. Inclusive parental leave policy that supports all parents & carers. An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more. Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally.

", "lang_code": "en-US"}

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