
Trade Promotions Strategist
2 weeks ago
About the Role:
This Senior Trade Planning Manager will develop and build promotional planning strategies, ensuring effective and strategic alignment in the execution of our Fresh Produce customer offer.
The role will optimize commercial outcomes while delivering a customer-centric execution plan and foster cross-functional collaboration across Commercial, Customer, Operations, and Supply Chain teams.
- Collaborate closely with category teams to develop multi-horizon promotional plans that align with category strategies, supplier agreements, and market dynamics.
- Own analysis of insights to identify growth opportunities within Fresh Produce and make recommendations based on these findings.
- Develop and establish processes for ongoing reviews of promotional effectiveness, aligning with customer trends and seasonal dynamics.
- Align the promotional calendar with the customer calendar to deliver a cohesive trade plan, while challenging and influencing stakeholders to strengthen the value proposition for Fresh Produce.
- Conduct assessments of local competitor markets and manage activities by reviewing and responding to market dynamics on a state-by-state level, ensuring the right value proposition is delivered to customers.
Key Responsibilities:
As a Senior Trade Planning Manager, you will be responsible for developing and implementing promotional plans that drive sales and revenue growth. You will work closely with cross-functional teams to ensure alignment and maximize commercial outcomes.
- Develop and implement promotional plans that meet business objectives.
- Manage and maintain relationships with key stakeholders, including suppliers and internal teams.
- Analyze data and insights to inform decision-making and drive business growth.
- Identify and mitigate risks associated with promotional plans.
- Provide regular updates and reports to senior leadership on promotional plan performance.
Requirements:
To succeed in this role, you will need:
- Proven experience in a similar role, with a strong track record of driving sales and revenue growth.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
- Strategic thinking and planning skills, with the ability to develop and implement long-term plans.
What We Offer:
We offer a competitive salary and benefits package, as well as opportunities for career advancement and professional development.
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