Digital Marketing Strategist

6 days ago


Brisbane, Queensland, Australia Randstad Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to spearhead our digital marketing initiatives. As a key member of our marketing team, you will be responsible for developing and executing performance-driven digital marketing strategies to drive high-quality leads and conversions.

Key Responsibilities
  • Develop and Manage Digital Marketing Strategies: Create and implement data-driven digital marketing strategies to drive business growth and revenue.
  • Google Ads Management: Oversee and optimize Google Ads campaigns to ensure effective budget utilization and maximum ROI.
  • Website Optimization: Collaborate with web developers to manage and enhance the corporate website, improving traffic and conversion rates.
  • Search Engine Optimization (SEO): Lead SEO efforts to improve the visibility and performance of our webpages and affiliate sites.
  • Analytics and Reporting: Utilize analytical tools to track performance and refine strategies.
  • Email Marketing: Manage and optimize email marketing campaigns to ensure alignment with brand messaging and objectives.
  • Social Media Strategy: Develop and implement social media strategies to drive engagement, conversions, and brand consistency.
Requirements
  • 5+ years of experience in digital marketing with a strong emphasis on performance marketing and Google Ads.
  • Proven expertise in managing and optimizing Google Ads campaigns to achieve measurable results.
  • Demonstrable experience in performance marketing, SEO/SEM, and data-driven campaign management.
  • Skilled in optimizing landing pages, web pages, and user funnels to enhance conversion rates.
  • Experience with A/B and multivariate testing to refine marketing strategies.
  • Proficiency in using analytics tools like Google Analytics and Google Ads Manager.


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