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Digital Marketing Strategist
2 months ago
Job Title: Digital Marketing Manager
Job Summary:
We are seeking a highly skilled Digital Marketing Manager to join our team at Accor Hotels. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and revenue.
Main Responsibilities:
- Develop and Execute Digital Marketing Strategies: Plan and execute all web, marketing database, email, social media, and display advertising campaigns to drive business growth and revenue.
- Design and Maintain Social Media Presence: Design, build, and maintain our social media presence to engage with our audience and build brand awareness.
- Measure and Report Performance: Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify Trends and Insights: Identify trends and insights, optimize spend and performance based on the insights.
- Brainstorm New Growth Strategies: Brainstorm new and creative growth strategies to drive business growth and revenue.
- Collaborate with Internal Teams: Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize Analytical Ability: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument Conversion Points: Instrument conversion points and optimize user funnels.
- Collaborate with Agencies: Collaborate with agencies and other vendor partners.
- Evaluate Emerging Technologies: Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
About Us:
Accor Hotels is a leading hospitality company with a global presence. We are committed to delivering exceptional customer experiences and driving business growth through innovative marketing strategies.
