Product Marketing Manager
1 month ago
We are seeking a highly skilled Product Marketing Manager to join our team at Thomson Reuters. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences.
Key responsibilities include:
- Developing and implementing go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Proposition, and other go-to-market enablement functions.
- Creating product positioning and messaging that differentiates products in the market.
- Developing sales enablement materials, including product collateral, presentations, and competitive analysis.
- Conducting market research to understand customer needs, market trends, and competitive landscape.
- Using insights to inform product development, pricing, marketing strategies, and campaigns to drive product awareness, demand generation, and customer engagement.
- Monitoring and analyzing campaign performance to optimize results and achieve KPIs.
- Creating and delivering content for marketing channels, through leadership and events.
- Providing ongoing support to the sales team with training, tools, and resources.
- Gathering feedback from the sales team to continuously improve product positioning and inform marketing efforts.
About You
We're looking for a candidate with a strong background in product marketing, marketing, or sales, preferably in the technology or information industry. A bachelor's degree in marketing, business, or a related field is required. Proven experience in developing and executing go-to-market strategies, strong understanding of market research and competitive analysis, and excellent written and verbal communication skills are essential.
We offer a hybrid work model, comprehensive benefit plans, flexible and supportive benefits for work-life balance, and a globally recognized and award-winning reputation for equality, diversity, and inclusion. If you're passionate about marketing and have a track record of launching successful products, we'd love to hear from you.
At Thomson Reuters, we're committed to creating a more transparent, just, and inclusive future. We're powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion.
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