Strategic Product Marketing Leader

2 days ago

Pyrmont, New South Wales, Australia Thomson Reuters Full time

At Thomson Reuters, we're seeking a seasoned Product Marketing Manager to spearhead the marketing strategy for our Corporate Tax and Legal product suite. This pivotal role involves developing and executing comprehensive marketing plans that effectively communicate the value of our products to target audiences.

This individual will collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure alignment and drive product adoption and growth. The ideal candidate will possess strong analytical skills, creativity, and a deep understanding of market trends.

The responsibilities of this position include:

  • Developing go-to-market plans for new product launches and feature releases in close collaboration with Sales, Marketing Proposition, and other go-to-market enablement functions.
  • Creating product positioning and messaging that differentiates our products in the market.
  • Developing sales enablement materials, such as product collateral, presentations, and competitive analysis.
  • Conducting market research to understand customer needs, market trends, and the competitive landscape.
  • Using insights to inform product development, pricing, marketing strategies, and campaigns to drive product awareness, demand generation, and customer engagement.
  • Monitoring and analyzing campaign performance to optimize results and achieve KPIs.
  • Crafting content for marketing channels through leadership and events.
  • Providing ongoing support to the sales team with training, tools, and resources.
  • Gathering feedback from the sales team to continuously improve product positioning and inform marketing efforts.

We're looking for an experienced professional with a proven track record in product marketing, preferably in the technology or information industry. A bachelor's degree in marketing, business, or a related field is required. Strong project management skills, excellent written and verbal communication skills, and the ability to create compelling product messaging are essential.

In this role, you'll be part of a dynamic team helping to shape the industries that move society forward. We offer a comprehensive benefit package, flexible work arrangements, and opportunities for professional growth and development. If you're passionate about marketing and have a strong desire to make a meaningful impact, apply now.

We are committed to diversity and inclusion and welcome applications from all qualified candidates. Salary: $120,000 - $180,000 per year.

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