Pet Nutrition Marketing Strategist

3 days ago

Melbourne, Victoria, Australia beBeeBrand Full time $130,000 - $140,000

We are seeking a seasoned Brand Manager to spearhead our pet nutrition marketing efforts. As a key member of our marketing team, you will be responsible for driving brand awareness and growth through innovative digital campaigns.

About the Role

The ideal candidate will possess experience in brand management within the FMCG, pet nutrition, or lifestyle wellness sectors. You will be skilled in content and social media marketing, with a proven track record of developing integrated marketing strategies that drive engagement and traffic.

You will collaborate closely with our global and APAC teams to leverage global brand strategies and assets, and develop compelling brand and marketing materials that ensure consistent expression across all channels.

Key responsibilities include:

  • Developing and executing brand awareness and engagement strategies
  • Leading digital-first storytelling across social, paid, and owned channels
  • Driving influencer and social media strategy to build community and conversion
  • Creating brand and campaign assets, ensuring consistency across Amazon, DTC, TikTok Shop, and more
  • Analyzing consumer insights to inform innovation opportunities and managing go-to-market execution

We are committed to fostering a diverse and inclusive work environment that promotes equality and respect for all individuals. We welcome applications from candidates of all backgrounds and abilities.

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