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Pet Nutrition Brand Marketing Lead

3 weeks ago

Melbourne, Victoria, Australia beBeeMarketer Full time $130,000 - $140,000
Job Summary

We are seeking a skilled Brand Manager to drive brand marketing and growth for a leading pet nutrition company in Australia.

This role involves developing and executing integrated marketing campaigns to build awareness, consideration, and conversion across digital channels.

  • Designing and implementing strategic marketing plans to drive brand engagement and growth,
  • Leading digital-first storytelling across social, paid, and owned media platforms,
  • Developing influencer and social media strategies to build community and conversion,
  • Creating brand and campaign assets that align with business objectives,
  • Translating consumer insights into innovation opportunities and managing go-to-market execution,
  • Tracking brand performance and ROI, making data-driven decisions to optimize marketing efforts.
Key Responsibilities:
  • Brand Management: Developing and executing brand strategies to drive growth and engagement,
  • Digital Marketing: Designing and implementing digital marketing campaigns to reach target audiences,
  • Influencer and Social Media: Building and maintaining relationships with influencers and social media platforms to amplify brand messages,
  • Campaign Development: Creating campaign assets and messaging to achieve business objectives,
  • Consumer Insights: Analyzing consumer behavior and preferences to inform innovation opportunities,
  • Performance Tracking: Monitoring and analyzing brand performance and ROI to inform future marketing strategies.
Requirements:
  • 3+ years of experience in brand management within the FMCG, pet nutrition, or lifestyle wellness sectors,
  • Proven track record in digital-first brand building and integrated marketing campaigns,
  • Strong content and social media marketing skills to drive engagement and traffic,
  • Ability to analyze consumer insights and translate them into actionable recommendations,
  • Excellent communication and project management skills to lead cross-functional teams.

The ideal candidate will be a creative and results-driven individual who can develop and execute effective marketing strategies to drive business growth.