Programmatic Insights and Analytics Expert

6 days ago


Sydney, New South Wales, Australia REA Group Full time
About the Role

The Programmatic Insights and Analytics Specialist will play a crucial role in driving business growth and revenue optimization for REA Group's programmatic trading operations. This position requires a strong analytical mindset, attention to detail, and excellent communication skills.

Key Responsibilities
  • Map and organize various data sets to inform bidding, targeting, and supply optimisations across multiple media buying platforms.
  • Develop and maintain programmatic campaign spend and performance monitoring dashboards to enable daily optimisations.
  • Analyse and review campaign bidding and targeting strategies to drive increased customer outcomes and cost efficiencies.
  • Provide analysis and insights to brief the internal TechOps team on campaign optimisation automations.
  • Monitor and investigate day-to-day cost and performance fluctuations, anomalies, and inconsistencies.
  • Collaborate with internal teams to implement and communicate necessary updates to demand side programmatic reporting solutions.
  • Troubleshoot and escalate reporting outages or discrepancies with vendors' support teams.
  • Identify opportunities for customer-facing reporting solutions improvement.
  • Provide ongoing and ad-hoc performance and cost analysis across the demand-side programmatic product suite, markets, and segments.
Requirements
  • Strong analytical thinker with a keen eye for detail and problem-solving skills.
  • Interest in media performance metrics and measurement analytics.
  • Desire and curiosity to learn new concepts and dig deeper into data analysis.
  • Computer science or information systems background.
  • Understanding of SQL, Python, and Microsoft Excel.
  • Experience with data analytics and visualisation tools (Datorama, Tableau, PowerBI, etc.).
  • Independent worker with excellent communication, interpersonal, and presentation skills.
About REA Group

REA Group is a leading global digital business specialising in property. We are committed to providing a working environment that embraces and values diversity, equity, and inclusion. Our teams are critical to maintaining our success and driving new business opportunities.

What We Offer
  • A hybrid and flexible approach to working.
  • Flexible parental leave offering for primary and secondary carers.
  • Programs to support mental, emotional, financial, and physical health and wellbeing.
  • Opportunities for professional and personal development.


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