Marketing Content Strategist Brisbane, Australia

1 month ago

Sydney, New South Wales, Australia Minor Hotels Full time

Job Title: Marketing Content Strategist Brisbane, Australia

Company Description: Minor Hotels is a global hospitality company with a diverse portfolio of over 530 properties across 50+ countries. Our company includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle.

Job Description:

We are seeking a highly skilled Marketing Content Strategist to join our team at Minor Hotels. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content marketing strategy that aligns with our business objectives.

Key Responsibilities:

  • Develop and implement a content marketing strategy that includes social media storytelling, website development, brand initiatives, and property-specific requests.
  • Produce high-quality, engaging content across various formats, including imagery, photography, campaign design, social media, video content, and infographics.
  • Identify target audiences and customize content strategies to effectively address their needs and preferences.
  • Collaborate with the marketing team to ensure alignment of content initiatives with broader marketing campaigns and projects.
  • Manage the content calendar to ensure a consistent flow of content that supports marketing and business objectives.
  • Establish workflows and processes for content creation, review, and approval to ensure timely delivery.
  • Ensure all content maintains consistency in style, quality, and tone of voice while being optimized for SEO and user experience.
  • Coordinate and manage on-property shoots to capture relevant content.

Qualifications:

  • Minimum of 5 years of experience in content marketing, with a demonstrated history of creating and distributing successful content across various platforms.
  • Exceptional writing, editing, and storytelling abilities, with a keen eye for detail and a passion for engaging audiences.
  • Strong understanding of SEO, social media dynamics, and effective content distribution strategies to maximize reach and engagement.
  • Proficient in utilizing content management systems (CMS) and marketing automation tools to streamline content workflows.
  • Analytical mindset with the capability to interpret data, draw insights, and make informed, data-driven decisions to enhance content effectiveness.
  • Excellent project management and organizational skills, with the ability to oversee multiple projects simultaneously while maintaining high standards of quality.
  • Outstanding verbal and written communication skills, combined with a strong work ethic and the ability to work independently and proactively.
  • Highly developed organizational and time management skills, with a focus on meticulous attention to detail in all tasks.
  • Proven ability to manage projects from initial briefing through to successful completion, ensuring alignment with overall business objectives.
  • Proficiency in design platforms such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or Figma, enabling the creation of visually compelling content.

Additional Information:

Minor Hotels offers a competitive salary, 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand, and access to Minor Hotels ANZ paid parental leave benefits. We also offer additional paid leave, educational financial support, NIB Insurance discounts, and discounts on furniture and The Coffee Club VIP membership.

Our people drive the success of our business, so we will invest in your skills to allow you to grow and progress through your career. You'll feel at home as part of a close team who thrive on delivering exceptional guest experiences and working in a company focused on ensuring the best workplace culture.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.

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