
National Marketing Strategist
3 days ago
Drive national brand presence and generate high-quality business leads for a leader in workplace safety. Create impactful campaigns that make a difference to Australia's workforce.
About the RoleWe're a pioneer in workplace health, partnering with businesses nationwide to keep workforces healthy and reduce injury costs.
The OpportunityAs our key marketing strategist, you'll own our national marketing strategy, from generating leads and creating content to enabling sales teams. Using HubSpot, you'll run integrated campaigns, craft thought leadership pieces, and maintain our brand's sharpness and relevance.
Key Responsibilities- Design and deliver B2B lead generation campaigns
- Create engaging content: blogs, case studies, whitepapers, and more
- Elevate our LinkedIn and digital presence
- Develop client onboarding, newsletters, and retention strategies
- Manage and optimize our HubSpot CRM for measurable results
- Produce sales collateral that wins deals
- Drive marketing for events, webinars, and partnerships
- Proven B2B marketing experience (health, professional services, or SaaS a plus)
- HubSpot CRM and LinkedIn marketing expertise
- Strong copywriting and content creation skills
- Data-driven mindset with campaign analytics experience
- Ability to juggle multiple projects in a fast-paced environment
- Flexible location & working arrangements
- Make a real impact on workplace health
- Join a supportive, values-driven team
- Autonomy to own and grow the marketing function
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