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Marketing Strategist Role Summary
The Marketing Strategist role is pivotal in delivering business objectives through compelling marketing strategies.
This senior-level position involves developing and executing a cohesive marketing plan that aligns with the company's vision. The ideal candidate will possess 6+ years of experience in senior marketing, content, or digital marketing roles, along with tertiary qualifications in marketing or a related field.
Main Responsibilities:
- Designing and implementing a unified marketing strategy for Marine, Motorcycle, and Power Equipment businesses.
- Managing the retail marketing program for Marine.
- Collaborating with the website team to enhance customer experiences.
- Developing processes for assessing and reporting performance metrics.
Key Skills:
- Prior experience in campaign management, retail marketing, and digital marketing.
- Sound understanding of content marketing principles and creation.
- Proven ability to engage and influence diverse stakeholders.
- Demonstrated expertise in generating actionable insights from complex data sets.
- Extensive experience in managing advertising and media agencies.
