Strategic CRM Leader for Customer Experience Enhancement
3 days ago
Nespresso, a subsidiary of Nestlé SA, is a global leader in the premium coffee market. We pride ourselves on blending vibrant people and products together to create careers that elevate coffee and your everyday.
We believe that individually and collectively, we can achieve greatness. Our culture is built on the principle belief that together, we can inspire, care, act, and innovate to transform lives with every cup.
Job Description: Head of CRM and InsightsWe are seeking a dynamic and experienced Head of CRM and Insights to join our ANZ Nespresso Marketing team based in Rhodes. As a key member of our team, you will lead our efforts in enhancing customer satisfaction, driving business success, leading our CRM team of 8 employees based in Australia & New Zealand, and manage our end-to-end Customer Experience and Insights process.
Your responsibilities will include:
- Collecting and combining external data (e.g., market trends, consumers, and competitors) and internal data (e.g., channels, key campaigns, and ongoing programs)
- Performing analyses (deep dives) based on data on e.g., segmentation for B2C and B2B channels, regions, and sales channels
- Developing the consumer journey strategy, including brand positioning across all touchpoints
- Defining the activation (e.g., acquisition, promotion), onboarding, and loyalty strategy for B2C and B2B
To be successful in this role, you will require a University Degree (or equivalent) in Business/Marketing or related field. You will need strong business acumen with 10 years' extensive experience in CRM and customer lifecycle management experience. Additionally, you will require a minimum of 5+ years' leadership experience and the ability to drive, support, and develop our existing CRM team.
Ideally, you will have demonstrated knowledge of SPSS/SAS or similar statistics package, Adobe, and Cognos/SQL or other data query tool. Any previous experience with direct-to-consumer communication and CRM programs is a plus.
What We OfferAs a valued member of our team, you will enjoy:
- A monthly Nespresso credit to be used for our products and staff discounts across the Nespresso range
- Flexible working arrangements
- Exceptional training and continuous personal development opportunities
- Quarterly staff recognition through our Great Nes awards
We celebrate individuality and believe that your authenticity and uniqueness can help us to grow and thrive together. To be considered for this role, you must have full working rights within the relevant location. Applicants will be required to undergo pre-employment checks, including health checks, prior to appointment to this role.
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