Data-Driven Marketing Specialist

23 hours ago

Melbourne, Victoria, Australia beBeeInsight Full time $90,000 - $120,000
Key Responsibilities

We are seeking a talented Insights Analyst to join our team, playing a key role in translating customer data into strategic marketing insights that drive performance.

The successful candidate will use their SQL skills to extract and analyse data from customer data platforms, uncovering trends, segment opportunities and informing campaign personalisation.

Main Responsibilities:

  • Use SQL to access, transform, integrate and analyse customer data from across the enterprise.
  • Understand how customers use and experience products and services and how this translates into data via business systems.
  • Interrogate available data to develop customer insights and meaningful reporting that is strategically aligned and relevant to the business.
  • Partner with clients to identify and pursue opportunities to increase value from the customer base based on available data and insights.
  • Support and contribute to key analytics projects, including engaging with stakeholders to define and agree project scope, milestones and deliverables.
  • Apply experiment design approaches to Test & Learn campaigns to identify what drives the best result and evaluate campaign effectiveness.
  • Prepare minimum sufficient documentation and evidence for insights.
  • Communicate insights to stakeholders in a clear and compelling way to support an understanding of key data and insights and the implications for marketing.

Required Skills and Experience:

  • A minimum of 3 years' experience as an Insights Analyst or similar role.
  • Strong technical skills in coding in SQL and working with Relational Databases to manipulate data.
  • Strong written and verbal communication skills.
  • Be a self-starter, proactive and comfortable working remotely.
  • Experience establishing processes to build and run marketing campaigns would be advantageous.

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