Marketing Leader
7 days ago
The Head of APAC Marketing at Veracross LLC is a critical role that requires a seasoned marketing professional with a passion for growth and innovation. As the leader of our marketing initiatives in the Asia Pacific region, you will develop and execute comprehensive growth marketing strategies that enhance our brand presence and engagement with K-12 private schools.
The ideal candidate will have extensive experience in the SaaS and/or EdTech landscape, leveraging this expertise to propel the Veracross portfolio of brands forward within the region, most notably in Australia and New Zealand. You will oversee all aspects of marketing strategy, including demand generation, field marketing, digital marketing, and content strategy for the region, while supporting centralized marketing rollouts to the region across brand and product marketing.
Your role will involve collaborating with cross-functional teams, including Sales, Partnerships, Brand, and Product Marketing, to align local marketing efforts with company goals. This position will report directly to the Chief Marketing Officer.
- Main Responsibilities:
- Develop and implement strategic marketing plans to drive customer engagement, brand awareness, and lead/pipeline generation in the APAC region.
- Analyse industry trends and competitor activities to identify opportunities and risk areas for growth and churn mitigation.
- Support and motivate the wider in-region revenue team to deliver on opportunity and pipeline KPIs and other strategic goals.
- Oversee the creation and execution of multi-channel marketing campaigns that showcase the value of Veracross solutions in the region.
- Lead a small team of marketing specialists, providing guidance and fostering a creative and growth-oriented environment.
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