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Mobile Acquisition Lead
3 weeks ago
We are seeking an experienced Marketing Professional to lead mobile acquisition and engagement initiatives for the Asia-Pacific region. The ideal candidate will have a deep understanding of digital marketing or mobile advertising ecosystems and proven success in delivering B2C customer acquisition strategies.
The successful incumbent will possess the ability to launch new marketing programs while working with cross-functional teams – product, brand, finance, and UX. They will be highly analytical, able to break down problems into logical drivers, see patterns, dive deep into data to find opportunities, and spot potential challenges.
As part of this role, you will develop and execute strategies to drive mobile app adoption and engagement by leveraging all available mobile app channels. You will partner with Brand marketing, Social, Search, Associates, Partnerships, and Owned channels to champion mobile growth and deliver a unified vision in the mobile space.
Key Responsibilities:
- 6+ years of experience in digital traffic marketing work for B2C companies.
- Demonstrate ability to work at both strategic and tactical levels.
- Collaborate closely with internal marketing teams as well as external partners to drive app installs and monthly active users (MAU) growth.
- Manage agency and stakeholder relationships to run campaigns across a wide array of paid advertising networks and mediums.
- Build and own the re-targeting strategy and execution to drive high-value users back into the mobile app.
- Oversee and continue to improve mobile tracking, attribution, and overall data access to analyze key metrics.
